Business Daily meets: Mattel's CEO
Ynon Kreiz on transforming Barbie into a movie
Business Daily · BBC World Service
August 10, 202318m 19s
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.
The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles.
Presenter/producer: Dougal Shaw
(Image: Margot Robbie as Barbie and Ryan Gosling as Ken in a still from the movie. Credit: Warner Bros. Pictures)