Business Daily meets: Benedetto Vigna
We talk to the chief executive of Ferrari
Business Daily · BBC World Service
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Show Notes
The CEO of the Italian luxury car maker tells Business Daily how his background in physics and electronics is helping him lead the company through unprecedented change, as the furious scream of high-powered petrol engines gradually gives way to the whisper of clean but quiet electric motors.
How can Ferrari stay relevant in a rapidly changing world?
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Presenter: Theo Leggett Producer: Amber Mehmood
(Picture: Benedetto Vigna, CEO of Ferrari, sitting in the company's Mayfair dealership in London, in front of a car. Credit: BBC)