Business Daily meets: Athletic Brewing CEO Bill Shufelt
The non-alcoholic craft beer company has become one of the largest in the US.
Business Daily · BBC World Service
April 21, 202318m 9s
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Show Notes
Non-alcoholic and low alcohol beer is a rapidly growing market, as consumers search for healthy alternatives.
Bill Shufelt started Athletic Brewing with his partner, brewmaster John Walker in 2018.
Speaking to Dougal Shaw, Bill Shufelt explains how he sees the alcohol free beer market, and describes his 'career change moment'.
Presenter/producer Dougal Shaw.
(Image: Bill Shufelt at his brewery. Credit: Getty Images)