Big sporting event, very small town
We explore the costs and benefits to a small town of putting on a big sporting event.
Business Daily · BBC World Service
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Show Notes
Business Daily’s Matthew Kenyon visits the Dutch town of Hoogerheide as it hosts the 2023 World Cyclocross Championships.
Tens of thousands of fans will flock into the town, and spend their money on hotels, food and drink. But where does that money go? And what about the costs and disruption of putting on a major sporting event in a small place?
We hear from the head of the local organising committee, Jan Prop, on how he raises and spends his budget; from cycling’s world governing body, the UCI; and from locals and visitors about the spending and disruption that goes with any big sporting event.
Producer / Presenter: Matthew Kenyon Image: Cyclocross 2023; Credit: BBC