Creating a Community

Episode 686 opens with sponsors Shopify and Paka Apparel, plus a quick birthday nod to Dave. Dave recaps a concert trip to Hampton, VA: a cool, round, indoor Hampton Coliseum with great sound, but a struggling town he wouldn’t visit except for shows.

Shannon then details how consistent posting on X led to coaching requests, a $5/month subscriber DM that grew unwieldy, and ultimately the Kajabi-based “$5 Reseller Mastermind.” He built lead magnets and a weekly newsletter (5,500 subs), added paid upgrade programs (Costco, eBay, Poshmark, Facebook Marketplace), and replaced 1:1s—canceling 118 appointments—in favor of bi-weekly group calls with 60–70 attendees. Nearing 1,500 members ($7,500/mo baseline before upsells), he runs $100, 90-minute workshops and emphasizes his core mantra: simple but hard work—“buy with math, sell with emotion.” He shares how community wins and teaching have been deeply fulfilling and says this is just the beginning.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #686 for Wednesday, September 24th, 2025
  • September 24th: National Punctuation Day
• 00:02:26 Hampton Coliseum is fun…Hampton, Virginia is the town that time is forgetting
• 00:03:49 Hey, Shannon, how’s it going?
  • Started with posting on X, found a great community of business peers
  • Shannon found his niche!
  • Hey, Shannon…would you coach me?
  • Lesson learned: do it for free at first, and…
  • Collect Testimonials!
  • Senja.io is the testimonial platform that Shannon used
  • Then used Kit.com to collect emails from things he was giving away
  • Started an X subscription for $5 per month
• Sponsors
  • 00:10:51 SPONSOR: PAKA. Softer than Cashmere and warmer than wool. Visit Go.PAKAapparel.com/BRAIN to grab your PAKA hoodie and free pair of alpaca crew socks.
  • 00:12:40 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
• 00:14:00 But seriously, Shannon, how’s it going?
  • Now that I’m taking their money, I need to give them something!
  • Created a DM group for subscribers on X…
  • Kajabi is a better mastermind: Shannonjean.com/mastermind
  • But Shannon was stuck at Five Bucks Per Month!
  • Don’t upSELL, just offer paid upgrades
  • Canceled 118 appointments and now I do a free group call
  • Added collaboration workshops
  • 00:23:23 Posted 31,000 times on X in 18 months
  • It’s not easy, but it’s simple
• 00:26:02 Business Brain 686 Outtro
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  • Call/Text: (567) 274-6977
  • X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
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