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[S4E7] Becoming Trader Joe with Patty Civalleri
Season 4 · Episode 7

[S4E7] Becoming Trader Joe with Patty Civalleri

"How I Did Business My Way and Still Beat the Big Guys"

Business Books & Co. · David Kopec, David Short, Kevin Hudak

April 24, 20241h 11m

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Show Notes

Trader Joe's is an iconic American grocery chain. And yes, there was an actual Trader Joe. In this episode we interview Patty Civalleri, the co-author with Joe Coulombe of Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys. Founded as a small chain in California in the 1960s, Trader Joe’s has gone on to become one the most unique and influential grocery retailers in the United States. Through that journey of growth, Joe Coulombe, its founder, battled government regulations, competitors, and many preconceived notions about how a grocery store should operate.

Show Notes

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Edited by Giacomo Guatteri

Find out more at http://businessbooksandco.com

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