S5 E15: Mum guilt, cash crunches and K-drama with Ning Cheah founder of The Beauty Crop
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Show Notes
This week on Bump To Business Owner, I'm joined by Ning Cheah, founder of The Beauty Crop, mum of two, and former banker turned beauty entrepreneur. What started as a side hustle to solve her own skin struggles has grown into a multi-million dollar brand, stocked by the likes of Boots and ASOS.
In this honest and wide-ranging chat, Ning shares how burnout led her to rethink everything, the fertility struggles she faced while building a business, and the two very different maternity leaves that followed. She opens up about the realities of scaling, the pressure of cash flow, and why she chose crowdfunding and bank loans over giving away equity 👀
We talk mum guilt and what we can learn from men, support systems, and why she only ever plans three years ahead. Plus how she's learning to let go, delegate, and make space for joy (think K-dramas and sheet masks - the dream).
Takeaways:
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Ning's career journey from finance to side hustle to million dollar business
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Stress makes us neglect our wellbeing when we need it the most
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Ning's personal skin struggles made her identify a gap in the market
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Naivety can be a blessing for founders
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Why Ning chose crowdfunding and bank loans over equity funding
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Fertility struggles and mat leaves as a business owner
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Mum guilt and what we can learn from men
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The challenges of scaling a business and the realities of working with retailers
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Why Ning doesn't plan more than 3 years ahead
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Support networks and what a working week looks like
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Where Ning finds joy
Resources:
Crowd2Fund: https://www.crowd2fund.com/
Links:
Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/
About Ning Cheah
Ning Cheah is a mother of two and the founder and CEO of The Beauty Crop, a clean beauty brand that has become known for its high performing plant-based products that don't compromise on fun, affordability or ethics. With a background in chemical engineering and a high-powered career in investment banking behind her, Ning's personal struggle with eczema and cystic acne led her to launch The Beauty Crop in 2014.
Now a multi-million pound business, it's a brand that crops out harmful ingredients whilst delivering vegan, cruelty-free, nutrient-rich cosmetics in sustainable packaging. Since launching in 2014, it's become a cult favourite, stocked in major retailers like Boots, Beauty Bay, ASOS and Urban Outfitters.
Ning Cheah's Links:
Website: https://thebeautycrop.co.uk/
LinkedIn: https://www.linkedin.com/in/ning-cheah-4310642/
Instagram: https://www.instagram.com/thebeautycrop/
TikTok: https://www.tiktok.com/@thebeautycrop
Music by AudioCoffee: https://www.audiocoffee.net/