S3 E15: "I get to be both" with Lauren Armes, founder of WellToDo and coach
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Show Notes
Lauren Armes' plan was never to build a wildly successful business and then exit. But motherhood (and Covid!) was a catalyst for change. Not only did Lauren's definition of success change, but how she wanted to build her life did too.
So Lauren sold WellToDo to focus on motherhood, yes, but also on building her purpose-led coaching business around her family. A night and day difference between her current and previous businesses.
I think for me, the stand out point from our conversation is the 'I get to be both' point, we can be great mums and great business owners at the same time. We just need the right support. I've had so many conversations with mums disappointed in themselves because their business isn't where they want it to be, but they are also main carer for their kids, taking care of ageing parents, looking after a household… the list goes on.
Lauren is really clear on where she wants to invest her time as a business owner and as a mum, and is transparent about where she outsources and gets help so she can find fulfilment as both. She doesn't do it all: Lauren is not a domestic goddess, she is an outsourcing queen. As you can imagine, this is music to my ears.
Listen in for:
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Lauren's journey from Australia to London, building and selling WellToDo and scaling her 'side hustle' coaching into a heart led and successful business
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How pregnancy was the catalyst in changing Lauren's definition of success and what that meant for WellToDo, and how she runs her coaching business now
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How Lauren finds balance, where we find ROI on your time as a business owner, what our kids will remember and where we find fulfilment as mums and founders
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Being honest about where you have help, it's not realistic or helpful to think that a mum and business owner is 'doing it all'
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We get to be both: a great mum and a great business owner
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What kind of business owner are you? One that can step away from your business and it runs itself, or one whose business relies on its founder
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Measurements of success, a big team and a lovely office is one version of success, but come with their own problems
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Men and women all want the same things when it comes to balancing business and family
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Lauren's advice on how to build authority as a business owner
Links:
Website: www.bumptobusinessowner.com
Instagram: https://www.instagram.com/bumptobusinessowner/
LinkedIn: https://www.linkedin.com/in/carolinepooley/
About Lauren Armes:
Lauren Armes is the leading business coach for wellness experts (with ACTUAL real-world CEO experience).
In 2014 Lauren founded the global wellness industry media company, Welltodo – which was acquired by Fitt Insider in 2022. Building and scaling a business in the wellness industry, and then exiting, provides her with real-world, in-the-trenches insight that gets results for her clients.
She now coaches experts in wellness to create 6 & 7 figure online businesses so they can transform lives (without sacrificing their own) Lauren's clients include some names many of us in the mum community might know including Adrienne Herbert, Zoe Blaskey and our very own former podcast guest Hollie Grant. - just to name a few!
Not only this, but Lauren is also a mummy and spent the past few years navigating this new role to her world.
If you are in the wellness industry THIS is the podcast for you, Lauren has been featured as an industry authority on the BBC series The Apprentice, as well as by Forbes, The Times, BBC, Evening Standard, Glamour, Grazia, Cosmopolitan and many more.
She also hosts EXPERTS, a podcast about building and scaling a successful expert business in the wellness industry and as well as her brand Beyond Seven – THE home for business resources, courses and high-level coaching for health and wellness practitioners, coaches and experts, to create greater impact, money and freedom.
Lauren Armes' Links:
Website: https://www.laurenarmes.co/
Instagram:https://www.instagram.com/laurenarmes/
LinkedIn: https://www.instagram.com/laurenarmes/