S2 E25 - Daniel West (CEO, Prospection) - The role of the modern GTM Executive, career pathways, skillset and overcoming market challenges
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Daniel West, CEO of Prospection, discusses the concept of go-to-market and the changes he has seen in how businesses approach it. He emphasizes the shift towards a senior executive role responsible for all functions that contribute to a company's go-to-market strategy. West also shares insights on the challenges faced by SaaS businesses, such as revenue leakage, and the importance of clarity and a compelling value proposition for the sales team. He highlights the need for characteristics like resilience, curiosity, effective communication, and a process mindset in salespeople. Daniel also discusses his career trajectory and offers advice for aspiring go-to-market leaders.