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#150 - Seth Godin - This Is Strategy
Episode 150

#150 - Seth Godin - This Is Strategy

Built Not Born · Joe Ciccarone

October 18, 202416m 22s

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Show Notes

Built Not Born Podcast: Seth Godin Unveils "This is Strategy" (Episode 150)

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In Episode #150 - Joe Ciccarone sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, "This is Strategy."

Seth gives a master class on the art of strategic thinking!

Don't miss this episode packed with actionable insights and the creative perspectives of Seth Godin.

Seth's insights are a strategic playbook for navigating our ever-changing world.

Listen and discover how to become a master strategist in work and life!

🎙️ Episode Highlights:

  • Why Strategy Matters Now: Seth explains why he felt compelled to write about strategy in today's world, touching on the need for hope and actionable plans.
  • Empathy: The Secret Weapon: Discover how understanding your audience is crucial for effective strategy (it's not just for corporate bigwigs!).
  • Culture & Strategy: Seth breaks down his famous definition of Culture - "people like us do things like this" concept and how it relates to creating lasting change.
  • Avoiding the Race to the Bottom: Learn why competing solely on price is a dangerous game, and how to rise above it.
  • The Sunk Cost Trap: Seth shares wisdom on letting go of past investments to move forward strategically.
  • Permission Marketing in the Digital Age: Killer advice for creatives looking to grow their audience authentically.
  • AI & Strategy: Seth offers insights on how professionals can leverage AI tools without being replaced by them.

💡 Quotable Moments:

  • "Low price is the last refuge of someone who doesn't have a strategy.
  • "You have more power than you want to admit, and less than you think you might. Each of us has a chance to lean in and make a difference, but none of us is in charge."

🎁 Bonus Content:

  • Seth's sub-$100 life-changing purchases (spoiler: they're delicious!)
  • The worst advice Seth hears in the Strategy field.
  • How a rescue dog named Murray helps Seth stay focused.

🔗 Connect with Seth Godin:


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