Building the Premier Accounting Firm

In this episode of Building the Premier Accounting Firm, host Roger Knecht is joined by Chantal Cornelius, founder of Apple Tree Marketing, to explore the critical role of emotional connections in client relationships within the accounting industry. Chantal emphasizes that the success of accounting firms hinges on building trust and personal connections with clients, which goes beyond the typical scope of social media content. Key Discussion Points Emotional Decision-Making: 95% of buying decisions are emotionally driven, Chantal says. She introduces strategies to create empathy-driven relationships with clients, stressing that accounting services, unlike products, require deep trust in accuracy and strategic advice. Challenges of Commoditization: The episode discusses the risk of commoditizing accounting services and the importance of differentiating through trust and personal connections. Chantal's Stand Out Strategies for Differentiating Accounting Firms: Connection: Engage clients through networking and sharing valuable resources. Contribution: Involve clients in charitable initiatives to build a sense of community and shared values. Growth: Offer actionable advice that supports clients' business expansion. Significance: Ensure clients feel valued and heard, reinforcing their importance to the firm. Practical Tips and Insights Building Trust: Personal touches like remembering client birthdays and providing coaching services to address personal challenges. Marketing Tactics: While skeptical of social media's effectiveness in fostering deep relationships, Chantal advocates for referrals, networking, and content marketing, emphasizing the need for clear strategies before implementing tactics. Networking Events: Attend events aligned with the ideal client profile and have a clear purpose for all business activities, including podcasting. Additional Content Personal Interests: Chantal shares her passion for skiing and her journey of recovering from back surgery, adding a personal touch to the episode. Sales Basics: Understanding the fundamentals of sales and fostering deeper relationships through face-to-face interactions is highlighted. Thank you for listening to this episode of Building a Premier Accounting Firm. BRAP is a must listen for bookkeeping, accounting, and tax business owners aiming to enhance their client relationships and differentiate their services in a competitive market. Call 435-344-2060 for more information. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Take the Test and get free advice at https://appletreeuk.com/take-the-test/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more t

Join us this Wednesday for a new episode where Roger discusses building relationships with Chantal Cornelius

Join us as we revisit this conversation from 2020! We've heard the phrase that it's a small world or a global economy, well for Peter this is more than just a phrase, it's an opportunity to help everyone understand and appreciate the accounting model and he is ready to make it happen. Not only is he a world traveler but he has also created an accounting course that is fun and interactive which is used in schools around the world as well as fortune 500 companies to train management. Listen as Peter and Roger discuss the evolution of this process and how it applies to the accounting profession. Also see what you can do to apply these skills to better work with your clients to help them use the information they receive from you to make better business decisions. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Peter Frampton Peter Frampton chairs the board of Color Accounting International. He is passionate about supporting people to improve their accounting literacy - which is the foundation of the Accounting, Finance & Business trinity. The privately owned company and social enterprise is the publisher of a breakthrough learning technology that makes understanding accounting easy. At the heart of the technology is a diagram called the BaSIS Framework™. The graphic shows finance and accounting on a single page. The Framework does for accounting what the Macintosh did for computers: it makes the subject intuitive and easy for anyone to understand and use. Peter is the co-author of two published Color Accounting books. He is on the adjunct faculty of American University in Washington DC, where he teaches in the School of International Service. Peter and Color Accounting have worked with names you'll likely recognize, such as Morgan Stanley, Goldman Sachs, Westinghouse, Caterpillar, SHRM, ASTD, Harvard Business School, Wharton, Georgetown University, Maryland Association of CPAs, the SEC, dozens of the top-100 US and British law firms, and with numerous entrepreneurs and incubators, as well as hundreds of accounting teachers and professors in high schools and universities. Color Accounting International works with Partners to deliver training in over 40 countries. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Color Accounting International What they do: Finance and business acumen workshops for non-financial people using a breakthrough graphical system. The Mission: People are empowered to make wise decisions, collaborate effectively and amplify value – a financially conscious world. Color Accounting International is a publishing company, a licensing company and education provider. They've developed and distribute the Color Accounting® learning system. They work with a network of accredited Partners and different languages around the world. They are a social enterprise, with a dual social-impact and commercial motive. They advocate accounting as a fundamental form of literacy, like Reading, Writing and Arithmetic. Accounting literacy has the power to improve lives, corporations, not-for-profit organizations and governments. The Color Accounting Network includes: Sales Partners, who provide educational workshops for their corporate clients Corporate Educators, who are accredited by us to facilitate events run for corporate clients Academic Educators, who teach accounting in educational environments such as schools and universities. Offers: Get a FREE copy of each of two book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must have additions to every accountants library to provide the value clients look for today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals Enroll in Color Accounting – experience the accounting module in a new interactive way. Learn how accounting works in business and how to easily discuss it in layman's terms, avoiding the confusion common with debits and credits. Accounting Comes Alive - "Accounting Comes Alive has the advantage of showing how accounting works visually. As such, I believe that it is of value to anyone who is interested in understanding accounting, from high school students to undergrads to MBAs to business executives." – Professor Paul Healy, Harvard Business School Get your BaSIS poster - BaSIS? It's an acronym of Balance Sheet and Income Statement. In a nutshell it provides a top-down single-page graphical view of accounting. Its unique layout has the debit and credit accounts grouped by 'sides' and then color-coded. Once the students learn how the framework works, it becomes a powerful tool for 'pointability' - the ability for the teacher, or the student, to simply point at the mode

Welcome to another enlightening episode of Building the Premier Accounting Firm with Roger Knecht. This episode dives deep into the essential strategies for building and scaling successful bookkeeping, accounting, and tax firms with Eric Green. Roger and Eric cover a wide range of topics from marketing to technology, client onboarding, staff training, mental health, and the evolution of IRS systems. Key Highlights: Marketing and Client Onboarding: Roger and Eric discuss effective marketing strategies for attracting and retaining clients. They suggest best practices for seamless client onboarding processes to ensure long-term retention. Technology and Staff Training: Roger gives tips for leveraging modern technology to streamline operations. Eric emphasizes the importance of ongoing staff training to stay updated with industry changes and client needs. Mental Health: They discuss how to address mental health concerns within the profession and the significance of maintaining a healthy work-life balance. Guest Insight: Eric Green's Journey: Eric Green revisits his unconventional path in the accounting field. He explains his journey to overcome biases against night law school graduates. Experiences and lessons from his tenure at KPMG. Proactive Tax Planning and Strategy: The hosts advocate for proactive tax planning to provide significant client savings. They explore how to restructure business models to maximize value beyond traditional tax deduction methods. Specialized Knowledge and IRS Systems: The importance of understanding IRS systems to effectively resolve client issues. How specialized knowledge can lead to increased income with fewer clients. Training Programs and Market Adaptation: Development of a comprehensive training program transitioning from in-person to online formats. Licensing deal with CCH and the growth of the Tax Rep Network. Tax Resolution Services: Rising demand for tax resolution services as an additional revenue stream. Managing clients with smaller vs. larger debts and helping non-filers organize their finances. Client Accounting Services (CAS): Transitioning into CAS and recognizing new opportunities within the profession. Building a community through membership services. Future of the IRS and Automation: Discussion on the future of IRS operations with increased automation. Emphasis on the continued need for professional assistance for complex tasks despite automation. Resources and Opportunities: Encouragement to explore past podcast episodes for additional insights and resources. Invitation to attend GrowCon, an annual conference for accounting professionals, for further learning and networking opportunities. Join us in this insightful episode to gain a comprehensive understanding of the strategies needed to build and grow a successful bookkeeping, accounting, and tax firm in today's evolving landscape. Thank you to Eric Green for joining the show! Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Build a Successful Tax Business offering quality tax preparation services and more. Become a certified Professional Tax Preparer (PTP) & an Enrolled Agent (EA) Then move further into the tax space offering Tax Representation Services using the Tax Rep Launch program: https://taxrepllc.com/launch/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you

Join us this Wednesday for a new episode where Roger discusses IRS representation services with Eric Green.

Join us as we revisit this conversation from 2020! Listen in as Mark and Roger discuss the challenges many express as they consider pricing their accounting services and how best to avoid them. Consider a simple yet straight forward approach to getting paid what you are worth pricing your services with confidence. There is a method to the madness. Listen in and see what you can learn and then apply it in your business. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Mark Wickersham Mark Wickersham–Chartered Accountant, public speaker and author–is known as the most sought-after profit improvement expert in the accounting community. Mark is also a widely published author on practice issues. His first book, "Effective Pricing for Accountants", was a number 1 Amazon bestseller. Mark was shortlisted in the AccountingWeb "Outstanding Contribution to Accounting" award. Sponsors Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Pricing Accounting Services course (FREE) for listening in on this episode, enjoy. Get a FREE copy of each of two book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must have additions to every accountants library to provide the value clients look for today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals FREE SOFTWARE In November 2019 I created software for calculating a fixed price for bookkeeping services. The prices produced by the software are based upon the biggest ever research study of how the accounting profession prices bookkeeping services. You can access a completely free (for life) version here: effectivepricing.co.uk FREE eBOOK In his eBook he shares with you 5 key fundamentals for pricing bookkeeping services. If you'd like a completely free copy of my eBook, "How to price bookkeeping" you can grab a copy here: https://www.wickersham.co.uk/how-to-price-bookkeeping FREE LIVE TRAINING WITH ME EVERY MONTH Is this the year you want to take your income to another level? Join me every month on a 60-minute online training session and I'll share with you powerful pricing strategies. Click here to find out more and to get on the VIP list… https://www.wickersham.co.uk/p/free-mentoring FREE SUPPORT GROUP Have you visited my Facebook group? It's dedicated to helping accounting professionals master value pricing. To request access to it, click here… https://www.facebook.com/groups/valuepricingwithmarkwickersham/ And please browse Mark's website at http://www.wickersham.co.uk to find out more information

In this insightful episode of "Building the Premier Accounting Firm," Roger Knecht sits down with productivity coach Mark Struczewski to delve into effective strategies for boosting productivity in bookkeeping, accounting, and tax services. Mark shares his personal journey from being fired in 2005 to becoming a leading productivity expert, emphasizing the influence of his disciplined upbringing on his work ethic. Key Discussion Points: Defining Productivity: Mark's unique definition of productivity centers on having clear objectives. Importance of reliability and commitment in professional settings. Productivity Habits and Routines: Early task completion and the "touch it once" email principle. Importance of consistent routines and organization to reduce decision fatigue. Insights from Steve Jobs and Mark Zuckerberg on habit formation. Incorporating New Habits: Integration of new habits into existing routines, inspired by books like "Atomic Habits" and "Tiny Habits." How to build health-focused habits including adequate sleep, regular exercise, and minimizing sedentary behavior. Practical tips like limiting sitting time and taking micro breaks in nature. Personal Health and Responsibility: Mark's journey overcoming a herniated disc and prioritizing longevity. Daily running and habit tracking to maintain health and productivity. Workplace Advice: Advocating for short breaks from technology to foster a positive work culture. Recognizing the importance of employees' lives outside work and promoting accountability. Attitude and Productivity: Contrast between Mark's positive outlook and colleagues' negativity. The significant impact of attitude on overall productivity. Technology and AI: Viewing AI as a tool for enhancing productivity rather than a threat. Reflecting on advancements in accounting tools that streamline tasks without displacing jobs. Mindfulness and Gratitude: Emphasis on gratitude, mindfulness, and appreciating simple pleasures. Nine key areas for improving business productivity. Essential Consistent Habits: Importance of sleep and exercise for health, happiness, and productivity. Developing a strong work ethic from a young age and incorporating effective daily habits. Enhance your productivity and build a premier accounting firm with the expert advice shared in this episode! Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Follow Mark and get insightful suggestion by signing up for his content at www.MisterProductivity.com to join his my email list. Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we've identified the best practices of successful accountants and this is a pr

Join us this Wednesday for a new episode where Roger discusses productivity with Mark Struczewski.

Join us as we revisit this conversation from 2020! Looking back Seth will say it was his father's fault, really. Listen as Seth expounds on his start within the accounting profession which has been an amazing career. Then hear Seth and Roger discuss how to run your business "more efficiently, effectively and greater accuracy". There is a passion that is apparent as they both discuss business and how to work with clients. See what you can do to tap into your own passion in business and especially use it to help others, especially your clients. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Seth David Seth David is a virtual CFO with the power (and the tools needed) to teach you and/or help you to maximize your profits and productivity. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Nerd Enterprises Offers: Get a FREE copy of each of two book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must have additions to every accountants library to provide the value clients look for today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

Thank you for joining us for the latest episode of Building the Premier Accounting Firm. In this episode host Roger Knecht dives deep into the essential topic of credibility with esteemed guest Mitchell Levy, a renowned advocate of professionalism and credibility expert. With over twenty years of experience supporting accounting professionals, Roger sets the stage for a compelling discussion that underscores the significance of being trusted, known, and liked in the business world with Mitchell's advice leading the way. Episode Highlights: Mitchell's Journey: A seasoned advocate of professionalism, Mitchell brings a wealth of knowledge on building and maintaining credibility in the business world. Known for his focus on the importance of being trusted, known, and liked. Defining Credibility: Mitchell breaks down the essence of credibility, emphasizing its multifaceted nature. Trust is highlighted as the foundational element of credibility, crucial from the first interaction with a firm or its employees. Credibility as a Journey: Unlike common misconceptions, Mitchell stresses that credibility is not a one-time achievement but an ongoing process. He criticizes the belief that credibility can be instantly gained through isolated efforts such as media mentions or financial investments. Key Takeaways: The importance of continuous effort in building and maintaining trust and credibility. Practical insights into how accounting firms can cultivate a trustworthy and reputable image. Strategies to ensure that credibility is woven into the fabric of the firm's operations and client interactions. Conclusion: Roger and Mitchell wrap up the episode with actionable advice for accounting professionals striving to enhance their credibility. Encouragement to view credibility as a long-term investment that requires dedication and consistency. Tune in to this episode for a deep dive into the pivotal role of credibility in building a premier accounting firm, with expert guidance from Mitchell Levy. Call 435-344-2060 for more information about how you can start or grow your own accounting firm. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Connect with Vamsi: https://www.linkedin.com/in/vamsipolimetla/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join

Join us this Wednesday for a new episode where Roger discusses credibility with Mitchell Levy.

Join us as we revisit this conversation from 2020! As an accounting community we each face similar challenges as professionals starting and building and accounting business. Listen to Veronica as she shares her story and offers advice. As a successful Certified Public Accountant, CPA, she has much to share. Listen as we discuss the back office realities of an accounting business and how the Virtual Bookkeeper's Roadmap was designed to help fast track everyone's success to running the premier accounting firm. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Veronica Wasek, CPA and CEO/Founder of VM Wasek Veronica is busy working with clients, running her business and now giving back to the accounting community in a variety of platforms: •5 Minute Bookkeeping blog / YouTube channel •5MB Academy for virtual bookkeepers and accountants •5 Minute Bookkeeping with QuickBooks Online FB Group 5 Minute Bookkeeping.com FB Group Veronica is also a Top 10 ProAdvisor - 2018, Member of Intuit's Trainer Writer Network, Top Accounting Influencer, CPA, Certified Advanced QBO and QBD ProAdvisor. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. The Virtual Bookkeeper The workflow every accounting firm (from sole-preneur to multi-staffed firm) should use to establish proven standards of operating procedures. This is the turnkey practice management process to insure efficiency and profitability. Offers: As discussed in the podcast we have some special offers that you'll want to take advantage of now. First, consider becoming a certified Profit & Growth Expert to help your clients with the most common issue facing small business, cash flow management. Learn to market, sell and offer this service with confidence and competence to get paid what your worth. Secondly, run your business efficiently applying the proven workflows found in the Virtual Bookkeeper's Roadmap and benefit from the technologies available today to help you and your clients stay on the cutting edge of what really works. Doing so you'll have the timely information to make intelligent business decisions using the information you produce. Thirdly, get your copy of the book written to help you work ON your business: "in the BLACK, nine principles to make your business profitable." This classic book has the timeless information you need to have the premier accounting business is your area. Get your copy NOW! Remember this, if it's about accounting its Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

In this insightful episode of Building the Premier Accounting Firm, host Roger Knecht sits down with acclaimed ghostwriter Michael Levin to explore the transformative power of writing in establishing thought leadership and driving business success. Whether you're an entrepreneur, professional, or simply someone with a story to tell, this conversation is packed with valuable insights on how to leverage writing to differentiate yourself and elevate your career. Key Highlights: Introduction to Thought Leadership: Michael explains the power of writing a book to establish oneself as a thought leader in any industry. Differentiating from competitors by showcasing unique insights and expertise. Role of Ghostwriters: Ghostwriters assist individuals who have valuable ideas but lack writing confidence. Michael recounts his transition from law to ghostwriting, underscoring the entrepreneurial potential and skill development in the field. Importance of Storytelling: Making complex topics relatable through storytelling. Addressing readers' concerns to create impactful and engaging content. Benefits for Professionals: Professionals, especially in competitive fields like accounting, can use books to stand out, justify higher fees, and avoid commoditization. Books help in enhancing visibility and client referrals, as illustrated by the example of a co-author's increased client acquisition. Critique of Traditional Publishing: Traditional publishing often favors established figures. Independent publishing offers greater control and profit margins. Platforms like Amazon are recommended for their credibility and ease of distribution. Efficient Material Gathering: Using interviews to collect material. Emphasis on concise and impactful content that meets readers' needs. Strategies like transcribing interviews into chapters streamline the writing process. Overcoming Imposter Syndrome: Recognizing and embracing one's unique message. Encouraging professionals to realize the authority they already possess. Business Skills and Mentorship: The significance of developing business skills. Mentorship and the importance of outlining processes for clients. Levin's journey from lawyer to author highlights the clarity and growth gained through writing. Conclusion: Writing a book is a powerful tool for professionals to establish thought leadership, enhance business success, and differentiate themselves in their field. Through insightful discussion and practical advice, Michael Levin provides a roadmap for leveraging writing to achieve greater visibility and client engagement. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Check out Michael's resources AdvisorGhost.com and BestEarningAuthor.com. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. In addition to becom

Join us this Wednesday for a new episode where Roger discusses how books build your business with Michael Levin

Join us as we revisit this conversation from 2020! Perhaps you've done the accounting for years and see areas within the business that the client could improve but don't know how to properly advise them. Maybe you've heard you need to offer more value-added services beyond the accounting you offer, but how? John shares his experience owning and selling businesses and the lessons learn to help us understand the 8 things that determine the value of a business and how, as accounting professionals, we can confidently and competently offer high value services and get paid what we are worth as certified Value Builder providers. (VB) It's time to proactively engage with our accounting clients and help them build their businesses and effectively increase what they are worth. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: John Warrillow has been helping business advisors understand and market to the Small-Medium Business (SMB) segment for more than two decades. As the founder of The Value Builder System™, his mission has been to level the playing field for business owners as they approach their exit – while helping business advisors start more strategic, meaningful conversations with them. John's best-selling book, Built to Sell: Creating a Business That Can Thrive Without You, was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages. In 2015, John wrote another best-selling book: The Automatic Customer: Creating A Subscription Business In Any Industry. John has keynoted Fortune Magazine's Growth Summit, Entrepreneur's Organization New York City and Toronto Chapters, and the Inc. 5000 conference. John is also the host of Built to Sell Radio, ranked by Forbes Magazine as one of the world's 10 best podcasts for business owners. He has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States. Prior to founding The Value Builder System™, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. The Value Builder System™ Value Builder is a statistically proven methodology that helps increase the value of businesses. Advisors leverage the system to help business owners prepare for an eventual exit and ensure they experience a lucrative exit. Business owners complete a Value Builder Questionnaire with the support of business advisors who champion the system as Certified Value Builders™ across the globe. After analyzing over 50,000 businesses, the average Value Builder Score is 59 out of a possible 100. Owners are statistically proven to improve company value through the system and receive offers of 7.1 times pre-tax profit on average. Offers: As the owner of an accounting business it's time you pause and consider the same questions we ask our clients when was the last time your worked ON your business? Take a moment and this is your opportunity to assess your company while also seeing what you in turn could offer your clients as a their accountant, their business coach, their certified Value Builder provider: Get your Free Business Score and see how your business ranks in the 8 drivers that determine the value of your business (15 minute questionnaire) Which are you, why are you in business, is it to make a difference and become Famous or Rich? Get a FREE copy of this short book to answer the question and help you better relate to each of your clients. Would you like to know if you are ready mentally, personally to sell your business, possibly retire or just move on to your next chapter in life? This is PreScore, the quick assessment and report to help business owners understand life after selling the business. Get your free report and see what you learn about this phase of life. Remember this, Business Success IS Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

In this insightful episode of Building the Premier Accounting Firm, leadership development expert Jeremy Clopton of the Emerging Leaders Academy, sits down with host Roger Knecht to recount his transformative journey within the accounting profession, emphasizing the need for a paradigm shift towards entrepreneurship, innovation, and client-centric approaches in accounting firms. Jeremy's Journey: Jeremey discusses how growing up in a family of CPAs led him to an interest in forensic accounting. He recounts starting his career in forensic accounting and data analytics at a national firm. His decision to pivot to teaching, speaking, and eventually joining Upstream Academy is outlined. Shift in Accounting Paradigms: Roger and Jeremy discuss the importance of moving away from traditional metrics like billable hours. They emphasize the value of knowledge, expertise, and client outcomes. Roger discusses ways to measure productivity through deliverables and client satisfaction. Innovative Billing Practices: Roger and Jeremy make a proposal for flat-rate billing based on average client fees. Jeremey emphasizes the need to enhance efficiency and productivity through streamlined processes and technology. Client Relationships: Roger highlights the power of viewing tasks such as tax returns and bookkeeping as opportunities for meaningful client interactions. Jeremy shows how clients prefer growth-facilitating partnerships, and are often willing to pay higher fees for such support. Business Mindset in Accounting: They explain how to adopt a business mindset, focusing on marketing, accounting, and production. Jermey emphasizes the importance of effective marketing and sales strategies for client acquisition. Accountrepreneurs: The hosts encourage accountants to apply business principles within their firms. Roger notes the need for external help for small firms and solo practitioners for long-term success. Cultural Shift in Firms: Prioritizing client and employee satisfaction over long hours. Effective workload management to prevent burnout and maintain client relationships. Measuring productivity by completed work rather than hours worked. Flexibility in deadlines to enhance firm culture and employee well-being. Retaining Quality Employees: Fostering a supportive culture to attract and retain talent. Emphasizing metrics reflecting client deliverables and deadlines. Highlighting culture, people, clients, and growth as key areas for improvement. Conclusion: Jeremy Clopton's insights underscore the necessity for accounting firms to embrace entrepreneurship and innovation, focusing on client satisfaction, efficient processes, and a supportive culture to ensure long-term success and growth in the profession. For more information on how you can start your journey to becoming an Accountrepreneur, call 435-344-2060. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: They can find more information about our programs on our website: http://www.upstreamacademy.com Jeremy invites you to attend Upstream's HeadWaters Leadership Conference July 11-12 in Chicago. During this two-day event (widely regarded as one of the best accounting industry conferences available) experts from top firms in the US and Canada will help your firm understand and improve your process for making strategic transitions. Transitions are vital for firm survival, but they also provide opportunities to change, improve and grow. Let's move beyond simply weathering changes—mitigating damages, forcing compliance and fitting the new into the old mold—to strategically planning for transitions that energize your firm. Register at https://www.upstreamacademy.com/headwaters/. Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strat

Join us this Wednesday for a new episode where Roger discusses what it means to be an entreprenuer in accounting with Jeremy Clopton

Join us as we revisit this conversation from 2020! Either as a degreed accountant or business owner we each would benefit stopping for a moment to consider the big picture of business as it appears in the accounting model. Listen as Mark shares his storying of stumbling into the accounting profession, graduating and working as an accountant yet still struggling to understand the big picture and then BAAM, it changed. Color Accounting is a unique yet simple way to learn and explain the accounting experience. For accounting professionals it's a refreshing perspective on something they do daily. More importantly, for the non-accountant it's a fun interactive experience to understand the applications of transactions within business. Hear how Color Accounting came about and how it applies to you and the relationship you have with your business clients. Let Color Accounting help you communicate the accounting information to your clients in a way they can then use the reports you provide it to make more informed business decisions. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Mark Robilliard, FCA Mark Robilliard is Director of Education & Operations and Co-founder of Color Accounting International, an education and publishing firm headquartered in Washington DC. He's an Aussie who lives in the US and travels widely, leading seminars in financial statement and business acumen skills, for lawyers, bankers and businesspeople. Some of his teaching for senior execs is done in secret. Quick facts: Fellow of Chartered Accountants Australia New Zealand. Adjunct faculty at American University in Washington DC. Was National Training Manager for KPMG Australia. Managed the Human Resources Department for the largest insurer in Australia. Taught at a variety of secondary, tertiary and post-grad institutions in the US and Australia. Co-authored a number of books: Accounting Comes Alive: The Color Accounting Parable Color Accounting: The New Graphical System That Makes Learning Accounting Easy And Quick. Third book due out soon. He believes in working towards a financially conscious world. Color Accounting International What they do: Finance and business acumen workshops for non-financial people using a breakthrough graphical system. The Mission: People are empowered to make wise decisions, collaborate effectively and amplify value – a financially conscious world. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Color Accounting International is a publishing company, a licensing company and education provider. They've developed and distribute the Color Accounting® learning system. They work with a network of accredited Partners and different languages around the world. They are a social enterprise, with a dual social-impact and commercial motive. They advocate accounting as a fundamental form of literacy, like Reading, Writing and Arithmetic. Accounting literacy has the power to improve lives, corporations, not-for-profit organizations and governments. The Color Accounting Network includes: Sales Partners, who provide educational workshops for their corporate clients Corporate Educators, who are accredited by us to facilitate events run for corporate clients Academic Educators, who teach accounting in educational environments such as schools and universities. Offers: Enroll today in Color Accounting, take the course for yourself and then introduce your clients to it. See how this can improve your working relationship, client communication and then generate referral for you. Get the books mentioned in this episode: "Color Accounting" and "Color Comes Alive" Become for your clients their profit and growth expert. Read "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds." This is a how-to-guide for accounting professionals to help you confidently address the challenge that most business face, cash flow. This is a must read! Get your FREE copy of the e-book now! Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

In this compelling episode of Building the Premier Accounting Firm, host Roger Knecht engages with Jeff Bartsch, a communication strategist who transitioned from the entertainment industry to the world of accounting. Together, they explore the transformative power of storytelling in enhancing client relationships and marketing strategies for accountants. Main Themes: The Power of Storytelling in Accounting: Jeff underscores the vital role of storytelling in connecting with clients and conveying complex financial concepts in an engaging and understandable manner. He draws intriguing parallels between Hollywood's narrative techniques and business communication, advocating for strategic storytelling to make financial data more relatable and actionable. Strategic vs. Tactical Storytelling: Jeff distinguishes between tactical stories (short, situational anecdotes) and strategic storytelling (comprehensive narratives that depict transformation and overcoming obstacles). He emphasizes the importance of positioning clients as heroes in their own business stories, with accountants acting as guiding mentors. Effective Client Communication: Jeff and Roger highlight insightful questioning as a key method for uncovering clients' true desires and challenges, enabling accountants to align their services with clients' goals effectively. Real-world examples illustrate the profound impact of tailored communication, such as a virtual CFO helping a CEO achieve a balance between company value and employee compensation. Contextualizing Financial Data: The episode stresses the necessity of providing context to financial numbers to make them meaningful and relevant to clients. Accountants are encouraged to facilitate informed decision-making by guiding clients through their motivations and goals, ultimately contributing to business growth. Niche Market Focus: Roger recommends specialization for virtual CFOs and accountants to tailor communication and attract the right clients effectively. The challenges and successes of Summit Virtual CFO in focusing on digital agencies and other industries are discussed, highlighting the importance of expertise and strategic messaging. Additional Highlights: Complimentary Coaching: Jeff Bartsch offers a free coaching opportunity for established accountants to refine their storytelling and communication strategies. GrowCon Conference: Mention of GrowCon, an annual event for networking and professional development in the accounting industry, held by Universal Accounting Center. Universal Accounting Center: Encouragement to engage with the resources and training provided by Universal Accounting Center to enhance accounting practices. Conclusion: This episode is a must-listen for accountants looking to strengthen their client relationships and marketing strategies through the art of storytelling. By viewing clients as heroes and themselves as mentors, accountants can make financial information more engaging and actionable, leading to significant business growth and client satisfaction. If you're ready to take your business to new heights with Universal Accounting Center's advanced coaching, or if you'd like to build your own thriving accounting firm, call 435-344-2060. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: One URL for listeners of this podcast: link to my podcast that explains the concepts more. Plus instructions for how to apply for a complimentary coaching session as a gift for listeners of this podcast: https://www.storygreenlight.com/premier/ Also visit https://www.storygreenlight.com/universal for more information and to apply these principles in the business world. Reach out to Jeff and mention this podcast episode: [email protected] Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating action

Join us this Wednesday for a new episode where Roger discusses messaging with Jeff Bartsch.

Join us as we revisit this conversation from 2020! There's a phrase, when life gives you lemons make lemonade and Brittany did just that. Listen as she shares her story and in time excels in the accounting profession to the point of starting and building a successful accounting business. As you hear her story pay attention to the enthusiasm and positive tone in her voice. Brittany makes things happen and you need to pay attention. Go from surviving to thriving. Oh, and we have some fun along the way. It is a small world 😊 Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Brittany Brown, CPA - Founder and CEO of LedgerGurus Brittany is a CPA and QuickBooks Pro Advisor certified in QuickBooks Online Advanced. She is the driving force behind her firm's rapid growth and innovation, growing from 2 to over 40 employees in 4 years and establishing LedgerGurus as an industry leader in the ecommerce space. Her entire work force is home based, operating entirely within the cloud, built on QuickBooks Online ecosystem. LedgerGurus, a company providing outsourced accounting services to other companies and specializing in the ecommerce space. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get the confidence and competence to find and retain your ideal clients as a Profit & Growth Expert helping clients with the most common challenge that small business owners face, cash flow. Become a Profit & Growth Expert, PGE now! Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

This week on Building the Premier Accounting Firm, Roger Knecht interviews cash flow expert David Safeer, Founder and CEO of David Safeer International, an institution that trains accountants on matters of cash flow, and also works with CFOs to optimize their cash flow strategies and run businesses more effectively. In this episode, Roger and David deep dive into the most common errors business owners make when managing their cash flow and explore strategies for improving a business' longevity. They talk about all matters cash flow; managing cash flow, cash flow strategies etc., the reasons why most businesses fail and how as an accountant you can predict the future and help businesses deal with cash effectively. Key Highlights: The Underestimated Importance of Cash Flow: David notes that many businesses that appear successful on paper face severe challenges due to poor cash flow management. David has identified 215 unique methods to improve cash flow, critiquing common, often unrealistic strategies offered online. Frequent Monitoring: David advocates for weekly cash flow reviews instead of monthly or quarterly, due to fluctuating revenue and expenses. Emotional Impact: Roger and David discuss how poor cash flow management leads to significant emotional stress for business owners, illustrated by a client's struggle with overlapping payment schedules. They explore strategies for stability include planning payments, negotiating vendor terms, and maintaining a reserve account. Cash Flow vs. Profit: David disputes the notion that "cash is king," highlighting that many prioritize profit over cash flow, leading to misconceptions about financial health. Roger criticizes media focus on earnings over cash flow, using Tesla as an example. Tailored Financial Strategies: Each business has unique needs, requiring customized financial strategies. Roger encourages accountants to adopt forward-looking approaches and collaborate across departments. Emotional Factors and Debt Tolerance: The hosts discuss the emotional factors affecting entrepreneurs' debt tolerance and resource management. They place emphasis on the importance of profitability, accurate forecasting, and clear reporting to lenders. Maintaining Cash Reserves: Essential for seizing opportunities and making sound decisions. Cash reserves should be viewed as both a safety net and an opportunity fund, promoting Closing Thoughts: Roger and David explain why effective cash flow management is crucial for business stability and growth. By adopting tailored strategies, maintaining cash reserves, and frequently monitoring cash flow, businesses can navigate challenges and seize opportunities. Thank you for tuning into Building the Premier Accounting Firm. To learn more about how you can offer quality accounting services, including top quality cash flow management, call 435-344-2060. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Schedule and have a 30-minute call with David to discuss any challenges you or your clients are having and attend a month of David's Cash Flow Advisory Masterminds for free. This includes access to the Mastermind archives to explore case studies and cash flow frameworks, strategies, and tactics. Between the call and the month mastermind sessions, that's a $650 value. Also download the EBook 10 Easy No Risk Habits to Start Managing Cash Flow Today Get a FREE copy of this book all accounting professionals should use to work on their business and become profitable. This is a must-have addition to every accountant's library to provide to have the premier accounting business today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestion you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 8012653777

Join us this Wednesday for a new episode where Roger discusses all things cash flow with David Safeer.

Join us as we revisit this conversation from 2020! Taking an active interest in the client's business, their business model, helps you see beyond the numbers. As you become interested in the owner, their business and understand their goals you'll better be able to advise and help them make more informed business decisions. As such you will be their Profit & Growth Expert. Are you just a librarian or historian for your clients? See what you can do to become passionate again about the work you are doing and get paid what you are worth. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Allen Bostrom, CPA As a young man, Allen Bostrom was mentored by his father Alf L. V. Bostrom in small business. When he asked Alf what was the best path toward being successful in business, Alf explained it began with hard work, and encouraged Allen to get a degree in Accounting. Since then, Allen has often claimed that that was great advice. During college Mr. Bostrom worked in an accounting firm, and learned the daily practices for accounting (which College ignored). Upon graduation, he worked at Exxon Company USA, one of the largest corporations in the world. For a dozen years Allen worked in various departments in various roles, usually focusing on budgeting, forecasting, and profit performance. In the late 80's Allen Bostrom began yearning for the vitality of small business, so on his own time he began consulting with small business owners, aiding them in improving their business profits. Recognizing his entrepreneurial DNA, he soon left Exxon and began working exclusively with small business clients. In 1992, Allen Bostrom was recruited by Universal Accounting Center as the President/CEO (founded in 1979) enabling him to expand his interest in helping accountants become better business consultants, and a stronger support for their employers and small business clients. Since that time, he has trained tens of thousands of accountants, bookkeepers, and tax preparers in practice and client management techniques and strategies. In 2014, Allen turned over the day-to-day operations to Roger Knecht, naming him as the President, but retaining the CEO duties. In recent years, Universal has become the leader in accounting training, coaching, and professional marketing. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a FREE copy of each of Allen's books: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – e-book Remember this, if it's about accounting it is Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

In this enlightening episode of "Building the Premier Accounting Firm," host Roger Knecht engages in a profound discussion with seasoned entrepreneur Ann Carden. With over 43 years of experience in business marketing and sales, Ann shares her journey to becoming an entrepreneur and insights she's learned along the way. She offers invaluable lessons on what contributes to the success and profitability of bookkeeping, accounting, and tax businesses. Main Themes: Work-Life Balance and Support Network: Ann emphasizes the critical role of maintaining a healthy work-life balance and the sacrifices necessary for entrepreneurial success. The importance of having a supportive network to navigate the challenges of business ownership is highlighted. Branding and Market Positioning: The discussion focuses on the significance of strong branding to establish a premium accounting firm. Strategies for targeting high-end markets and differentiating through unique offerings are explored. Aligning one's brand with personal values and lifestyle is underscored, alongside the necessity of being perceived as an authority in marketing. Four-Step Process for Business Improvement: Redesigning the revenue model to enable premium pricing. Revamping marketing strategies for better client acquisition. Restructuring the sales process for enhanced effectiveness. Boosting revenue through automation and creating new income streams. Effective Pricing and Market Targeting: Methods such as packaged pricing and value pricing based on ROI are discussed. The importance of targeting the right market with intentional messaging and a robust online presence is emphasized. Sales and Client Relationships: Strategies for transforming sales conversations into meaningful engagements to foster long-term client relationships are shared. Profitability Enhancement: Tips on leveraging automation, creating passive income streams, expanding teams, and offering additional services to enhance profitability. Becoming an "Accountrepreneur": The concept of having a business mindset within the accounting profession is introduced. Reflections on overcoming challenges, particularly during the 2008 recession, and the advocacy for entrepreneurship to achieve greater success and generational wealth. Key Takeaway: This episode is a treasure trove of actionable insights and strategies for accountants aiming to elevate their firms to premium status. Ann Carden's expertise and experience offer listeners a roadmap to building a profitable, well-branded, and client-centric accounting practice. Thank you for listening to Building the Premier Accounting Firm with Roger Knecht. If you are ready to take the first step toward becoming an "Accountrepreneur" like Ann, call 435-344-2060. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Supercharge Your Business free masterclass https://anncarden.clickfunnels.com/optin1653310813011 Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi wh

Join us this Wednesday for a new episode where Roger discusses revving up your revenue with Ann Carden.

Join us as we revisit this conversation from 2023! Join host Roger Knecht in this episode of "Building the Premier Accounting Firm" as he sits down with Mark Wickersham, a Chartered Accountant, public speaker, and renowned author known for being the most sought-after profit improvement expert in the accounting community. This insightful conversation covers a wide range of topics that promise to transform your approach to accounting and help your firm thrive. Mark Wickersham shares his journey of growth, offering valuable lessons from his own accounting practice's beginnings and sharing what he would do differently to achieve even greater success. The discussion delves into the evolution of marketing and pricing strategies, providing valuable insights into crafting effective marketing campaigns and setting prices that reflect the true value of your services. Discover the nuances between marketing and selling, and learn how to establish meaningful connections with clients, giving your firm a competitive edge. The episode also explores the telltale signs that a business is not priced correctly and provides practical tips to determine pricing that aligns with the value you provide, including the power of value pricing and why you should consider menu-pricing as a great starting point. Mark Wickersham shares inspiring stories of entrepreneurs whose businesses have been transformed by implementing value-pricing strategies. Stay ahead of emerging threats and changes in the accounting industry, and explore how accountants can profit from AI, including leveraging ChatGPT to drive efficiency and business growth. Gain essential strategies to remain relevant in the rapidly changing world of AI and accounting. Whether you're an aspiring accounting firm or a seasoned professional, this episode of "Building the Premier Accounting Firm" with Roger Knecht and Mark Wickersham is a must-listen. Unlock the secrets to building a thriving accounting practice, embracing innovation, and achieving unprecedented success in the world of accounting. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Mark Wickersham Mark Wickersham – Chartered Accountant, public speaker and author – is known as the most sought-after profit improvement expert in the accounting community. Mark is also a widely published author on practice issues. In May 2011 his first book, "Effective Pricing for Accountants", was a number 1 Amazon bestseller. His 6th book, "Value Pricing for Accounting Professionals" was published by Kogan Page in 2022. In 2015 Mark was shortlisted in the AccountingWeb "Outstanding Contribution to Accounting" award. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: 1) Claim your free place on the Profitable Bookkeeping Bootcamp here: http://bit.ly/3JWgTbH 2) Want to get ahead of the curve with AI and ChatGPT? Grab a ticket for our Virtual Summit here: bit.ly/3rwKr9i 3) Get free resources, including my most popular eBook, when you connect with me on LinkedIn here, https://www.linkedin.com/in/markwickersham1/ - when you connect just let me know you saw me on the podcast and I'll send you links to some great resources via LinkedIn But don't stop there. 4) Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals 5) Learn what it is you can do to become an author, leveraging your expertise to effectively market your services and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must see presentation so get ready to take some great notes. 6) In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions yo

In this enlightening episode of Building the Premier Accounting Firm, host Roger Knecht sits down with Chris Papin to explore his distinctive methodology in client representation through his triad of businesses—Papin CPA, Papin Law, and Papin Insurance. Chris offers a deep dive into the intersection of legal and accounting services, entrepreneurial guidance, and the seamless integration of comprehensive client solutions within regulatory boundaries. Main Themes: The Journey to Dual Expertise: Chris discusses the challenges he faced in passing the CPA and bar exams. Roger and Chris highlight the strategic integration of legal and accounting services under licensing restrictions. Comprehensive Service Offerings: The hosts outline entrepreneurship support and strategies for working with startups. Roger emphasizes the need to align services to client needs, educate them on business risks, and proper business vehicle usage. Transitioning from Hobby to Business: Chris covers the legal and financial implications of monetizing hobbies. Chris mentions insurance considerations and proactive risk management strategies. Financial Advisory and Education: The hosts dive into the importance of educating clients on taxes and liability preparedness. They offer tips for clear communication in financial matters and handling the emotional aspects of money conversations. Responsible Decision-Making and Growth: How to drive innovative thinking, attention to detail, and systematic approaches during business growth phases. Roger shares the role of advisors in facilitating informed decisions through open dialogue and professional collaboration. Holistic Solutions and Diverse Collaborations: Leveraging expertise from lawyers, insurance agents, and other professionals for better client outcomes. Work-Life Balance and Community Involvement: Balancing professional and personal life, with an emphasis on mental health. The benefits of coaching middle school programs and engaging in community service. Dynamic Models for Business Growth: Assisting individuals in starting and growing their businesses with a focus on understanding client needs, managing finances, and ensuring profitability. Key Takeaways: Embrace a holistic approach to client services by integrating legal, accounting, and insurance expertise. Educate and guide clients through the complexities of entrepreneurship, from initial setup to risk management and growth. Foster a balanced professional and personal life to enhance overall well-being and community engagement. Join us for this insightful discussion with Chris Papin and discover innovative ways to enhance your business practices and client relationships! Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Be part of Chris' quarterly "free webinars" covering various topics that benefit entrepreneurs. https://www.papincpa.com/listener/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use i

Join us this Wednesday for a new episode where Roger discusses work life balance with Mark Wickersham.

Join us as we revisit this conversation from 2023! Welcome to another insightful episode of "Building the Premier Accounting Firm" with your host, Roger Knecht. In this episode, Roger sits down with Darryl Bates-Brownsword, an esteemed Business Consultant and Coach, who brings over 25 years of invaluable experience to the table. Prepare to gain a wealth of knowledge as they delve into a variety of intriguing topics that are sure to resonate with accounting professionals and entrepreneurs alike. Kicking off the conversation, Darryl shares his fascinating journey from engineering to accounting, highlighting the pivotal moments that led him to where he is today. As a seasoned business coach and consultant, Darryl sheds light on his roles in both capacities, offering valuable insights into how he embarked on these rewarding paths. Distinguishing between a mentor, a coach, and a consultant, Darryl unveils the unique characteristics and benefits of each role. Discover why entrepreneurs are increasingly inclined to seek the expertise of CFOs, consultants, or coaches, and how these professionals can effectively drive business growth and success. Ever wondered about the significance of exit planning? Look no further. Darryl delves into the world of exit planning, unraveling its importance and the reasons why business owners should consider it sooner rather than later. Gain a deeper understanding of how to maximize the value of a company and the key aspects that contribute to its overall worth. Drawing from his vast experience, Darryl provides valuable insights into the tools and processes he utilizes while valuing a company. Listen closely as he reveals why accountapreneurs should consider incorporating exit strategies into their services, and how accountants can seamlessly integrate exit planning into their repertoire. Darryl underscores the benefits of having a well-crafted exit strategy, emphasizing its positive impact on business owners and their future endeavors. Discover who plays a crucial role in the exit planning process and unravel the myriad of advantages it brings to the table. Tune in to this episode of "Building the Premier Accounting Firm" as Roger Knecht engages in a captivating dialogue with Darryl Bates-Brownsword, unraveling the intricate world of accounting, business coaching, and strategic exit planning. Prepare to gain valuable insights that will empower you on your journey towards building a successful accounting firm. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Darryl Bates-Brownsword Darryl is an accomplished Business Consultant and Coach with a dynamic and driven approach, backed by over 25 years of valuable experience. He is passionate about empowering business owners to get the most from their life's work and exit on their own terms. Known for his ability to connect with others, think strategically, build strong teams, and solve complex problems, Darryl has the talent for simplifying problems and guiding businesses towards success. His track record includes building two international multi-million turnover businesses, with one currently operating in 16 countries. Darryl's quick thinking and analytical skills enable him to swiftly identify core issues and understand the broader context. By challenging the status quo, he consistently achieves consistent, repeatable, and reliable business results. Originally from Australia, Darryl's career began as an Engineer in the Power Industry. Since relocating to the UK in 2005, he has gained a reputation for combining systems thinking with creativity, achieving results in even the most challenging situations. Outside of work, Darryl enjoys cycling and running to clear his head and maintain a healthy balance to life. He holds a B Eng (Mech) Engineering and an MBA. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get the tools you need to confidently offer valuation risk reduction services using Capitaliz. Take advantage of this opportunity from Darryl to receive a free DEMO today! Here's some more information about the Capitaliz platform that supports business advisers to prepare their clients' business for exit using the 21 Steps methodology. Why Capitaliz - You may also want you to enrol in CapitalizNow. It contains everything you would see in a demo plus: Critical business exit statistics Why Capitaliz (a handy sales tool) Revenue potential calculator A rapid overview of Capitaliz (7 minutes) A deep dive of Capitaliz (31 minutes) What to expect from the Academy Top 10 tips for new exit planners Top tips for getting approval from your compliance department Bonus resources (a 50 page glossy e-Book, an engagement letter template and sales script for use with prospects) Details on our pricing packages CapitalizNow is complimentary and on-demand, meaning you won't have to wait for a demo to start e

Welcome to the Building the Premier Accounting Firm podcast with host Roger Knecht. This week, Roger sits down with Blagoja Hamamdjiev, CEO of Modeliks, to delve into the critical aspects of business funding and financial planning. The conversation centers around simplifying financial processes, the importance of teaching money management to children, and the challenges and strategies involved in accurate financial forecasting. Key Themes from this Episode: Financial Forecasting: Blagoja highlights common challenges of financial forecasting. He shares strategies for creating accurate financial models based on operational drivers. The hosts discuss how to build revenue projections for diverse business types, including restaurants and online stores. Key Performance Indicators (KPIs) and Benchmarking: Roger highlights the importance of KPIs and benchmarking against industry norms. The hosts explain why utilizing NAICS codes and financial ratios for realistic financial forecasts brings benefits to your firm. Industry-Specific Models: Blagoja shares advantages of ready-made models like those used by Modeliks. Roger shares how these models may save time and effort for accountants and clients. Blagoja emphasizes the importance of facilitating quick customization and strategic planning over a five-year horizon. Attracting Investors: The hosts explore how to link operational KPIs with financial outcomes. STAR Program: Focus on accountability through KPIs tied to forecasts. Value of financial planning services, including fractional CFO services and management reporting. Budgets and Cash Flow: Understanding the importance of budgets and cash flow. Transitioning to advisory services. Additional Services: Enhancing client relationships by comparing actual results to forecasts. Identifying key financial metrics for business success. We thank you for joining us once again for another exciting episode of Building the Premier Accounting Firm. Please subscribe to the show on the podcast platform of your choice, and learn more about how you can start your accounting business at 435-344-2060. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting commun

Join us this Wednesday for a new episode where Roger discusses mastering financial foresight with Blagoja Hamamdjiev.

Join us as we revisit this conversation from 2023! Welcome to another engaging episode of "Building the Premier Accounting Firm" with your host, Roger Knecht. In this episode, Roger sits down with Kate Josephine Johnson, the owner of Heritage Business Services, LLC, a virtual bookkeeping firm serving small businesses all over the United States. Kate has established herself as a trusted authority in the industry and furthermore, she also assists accounting professionals in creating fulfilling virtual accounting careers through her Bookkeeping Side Hustle Community. In their captivating conversation, Roger and Kate delve into the factors that initially sparked her interest in the accounting field and they explore the driving force behind her decision to start a successful bookkeeping business. Kate also breaks down why video has become an indispensable tool for communication and marketing within the realm of virtual accounting, and shares how she has effectively harnessed its power to promote her own bookkeeping services. Kate candidly shares the challenges she encountered as an accountapreneur as she and Roger clarify the distinction between bookkeeping and accounting. Roger also sheds light on the concept of fractional CFOs, providing valuable insights into how they differ from traditional bookkeeping and accounting roles. Hustles and hobbies often intersect, and Kate and Roger delve into the differences between the two as they also discuss when a hobby evolves into a full-fledged job. In addition, Kate reveals her strategies for diversifying income streams within the accounting space, offering a wealth of inspiration to those seeking to expand their financial horizons. Join us on this enlightening episode as Kate and Roger impart their wisdom and experiences, leaving you equipped with practical guidance for your accounting journey. Whether you're an aspiring accountant, a seasoned bookkeeper, or an entrepreneurial spirit looking to thrive in the virtual accounting world, this podcast is your ultimate resource for building a premier accounting firm that stands above the rest. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Kate Josephine Johnson Kate Josephine Johnson owns Heritage Business Services, LLC, a virtual bookkeeping firm serving small business clients all over the United States. She can also be found helping other accounting professionals build a virtual accounting career they love inside her Bookkeeping Side Hustle Community. She is a very proud Texan, Baylor Bear, and Navy wife. Her hair fits her personality. She is a morning person. Big time. She gets more done before 7:00 am (when her kids are allowed out of their room) than some people get done all day long! As far as credentials go, she holds an MBA from the Yale School of Management and a BA in Economics from Baylor University. In 2020 she was recognized as a Top 50 Women In Accounting. She worked in corporate finance before opting to become a stay-at-home-mom for several years after her first child was born. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: I don't have anything to sell other accountants. I would love folks to subscribe to my newsletter on Substack. This is a great resource for bookkeeping professionals that you want to subscribe to today. You also need to get the Turnkey Business Plan for accounting professionals. From marketing, pricing, to offering quality services this is a must have outline for you to follow as you work on your business to have the premier bookkeeping, accounting and tax business in your area. Get it for FREE Now! And don't forget to receive your FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

In this episode of Building the Premier Accounting firm, host Roger Knecht interviews chartered accountant and COO Kevin Appleby to explore his journey from traditional accounting roles to strategic advisory positions. They delve into the changing landscape of the CFO's responsibilities and the future of accounting in the age of automation and AI. Key Discussion Points: The New Path for Many Accounting Professionals: Kevin recounts his transition from traditional accounting roles to industry positions at companies like ICI and PwC. Roger and Kevin discuss his experience and insights gained from podcasting and sharing industry knowledge. The Evolving Role of CFOs: The hosts explore the shift from traditional financial tasks to providing strategic advisory services in today's accounting world. Roger and Kevin highlight key competencies needed to work with clients: cash flow management, fundraising, and business strategy. Mentoring, Consulting, Advising, and Coaching: Kevin shares what he's learned from taking on different roles within the accounting industry. Roger emphasizes the importance of managing client expectations effectively. Future Trends in Accounting: The hosts explore how increased automation has and will impact accounting practices. Roger and Kevin wonder how large a role AI will take in interpreting financial data and providing actionable insights. Advice for Accountants Transitioning to Advisory Roles: Kevin recommends strategies for data analysis and delivering insights that drive business decisions. The importance of detailed cost analysis and product performance evaluation is discussed. Preparing for Emerging Technologies: Understanding and leveraging new technologies to stay ahead. Preparing for future challenges in the accounting profession. Effective Storytelling for Client Communication: Using storytelling techniques to convey complex financial information clearly and compellingly. Conclusion: Kevin Appleby's discussion provides valuable insights for accountants looking to evolve their roles and embrace the future of the profession. By focusing on strategic advisory services and understanding emerging technologies, accountants can better serve their clients and drive business success. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Join GrowCFO as a free member http://www.growcfo.net Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It'

Join us as we revisit this conversation from 2023! Welcome to "Building the Premier Accounting Firm" with your host, Roger Knecht. In this captivating episode, Roger sits down with Alicia Katz Pollock, a distinguished QuickBooks Online expert, coach, speaker, author, and entrepreneur. Alicia's journey into the world of accounting began with her fascination for QuickBooks. She shares the story of what sparked her interest and how it led her to establish her thriving online learning business, Royalwise. Alicia also talks about how Social Media was key in attracting some of her biggest clients in the early days of QuickBooks Online. She discusses why business owners often choose to outsource bookkeepers instead of learning QuickBooks themselves, and why it is important to train employees on this powerful accounting tool. She also sheds light on her unique approach to training, catering to different learning styles to ensure maximum comprehension and proficiency. Curious about the differences between QuickBooks desktop and online? Alicia breaks it down for you, sharing why some users still prefer the older desktop version and the advantages of transitioning to QuickBooks Online. Stay ahead of the game as Alicia provides a sneak peek into the exciting updates coming to QuickBooks Online. As the conversation unfolds, Roger and Alicia touch on intriguing topics such as the relationship between QuickBooks and bookkeepers, dispelling any concerns of professional insecurity. They explore the potential impact of AI on the accounting profession, offering valuable insights into how this technology might shape the future. Unlock a treasure trove of QuickBooks tips and tricks that will elevate your accounting skills. Alicia generously shares her knowledge, ensuring that you're well-equipped to streamline your processes and achieve greater efficiency. Discover the least utilized features in QuickBooks and understand why exploring and experimenting with them can lead to enhanced productivity. Accounting conferences play a vital role in professional growth, and Alicia highlights their value. Gain invaluable advice on how accountants can make the most of these events and leverage vendor relationships to their advantage. Closing the episode, Alicia imparts her wisdom and guidance to business owners, offering valuable advice that will help them navigate the complex world of accounting. Tune in to "Building the Premier Accounting Firm" as Roger Knecht and Alicia Katz Pollock dive deep into these fascinating topics and more. Expand your knowledge, gain practical insights, and unlock the potential to take your accounting firm or business to new heights. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Alicia Katz Pollock Alicia Katz Pollock is the QBO Rock Star at Learn.Royalwise.com. As a Top 10 ProAdvisor and a member of the Intuit Trainer/Writer Network, Alicia has five QuickBooks books on Amazon, leads weekly training webinars, and runs a QBO Coaching program. She is a top-rated speaker at QuickBooks Connect, and Scaling New Heights, and will be joining us at GrowCon 2023. With a Masters of Arts in Teaching, 30+ years of tech industry experience, and a mile-long list of professional certifications, Alicia expertly blends deep subject matter expertise and patient guidance to provide an easy and fun online learning environment. Sponsors: Universal Accounting Center ● Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get the QuickBooks Online training you need to work confidently and competently. Enroll in the QBO Bootcamp (UAC) that Alicia created to help you become a capable QuickBooks user. "GROWCON23" - use this coupon for 23% off any courses we offer, or off 1st month of membership For more information related to the training that Alicia offers, check out www.Learn.Royalwise.com Also consider becoming a certified QuickBooks Specialist with Universal Accounting. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 8012653777

Thank you for tuning in to another episode of Building the Premier Accounting Firm with Roger Knecht. This episode delves into the crucial role that consistent branding and effective communication play in establishing a top-tier accounting firm through the perspective of industry expert Heather Hurst. Roger and Heather explore how these elements not only build trust and positive client connections but also drive business success through targeted marketing and clear, impactful messaging. Key Points: Consistency in Branding: Importance of maintaining consistent branding elements such as product lines, interactions, and website appearance. Example of QuickBooks' use of consistent color schemes to build trust and positive client connections. Targeted Messaging: Delivering messages tailored to niche markets. Utilizing client feedback to understand and meet their needs effectively. Outcome-Focused Marketing: Emphasizing the benefits and impact of services rather than just the services themselves. Highlighting how the offerings improve client outcomes. Proactive Accounting Services: Educating business owners on the importance of regular financial reports for informed decision-making. Integrating AI to simplify communications and generate reports using natural language processing. Challenges of AI: Addressing potential inaccuracies and biases in AI technology. Ensuring the correct interpretation of tones in written communication. Professional and Personal Communication: Examining the use of swearing in professional contexts and its impact on relationships. An anecdote on implementing a no-swearing rule with felons to demonstrate the power of self-control. Discussing family dynamics, the importance of clear communication, and setting boundaries regarding swearing. Effective Language in Branding and Marketing: Promoting the significance of using effective language to highlight benefits over features. Stressing the importance of personal and firm branding for accounting professionals. Encouraging intentional marketing efforts to strengthen brand presence. Resources and Opportunities: Promoting podcast subscriptions for continued learning. Highlighting GrowCon as an event for professional development. Offering free resources available through Universal Accounting to support bookkeeping and accounting businesses. Thank you to Heather Hurst for underscoring the transformative power of consistent branding and effective communication in the accounting industry, advocating for a strategic, outcome-focused approach to client relations and marketing, in this episode. By focusing on these key elements, accounting professionals can enhance their branding, improve client relationships, and achieve greater success in their practice. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: We'd like to invite you to listen to the Canopy podcast: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ3AGdF9R6FkoJ41z4fk9uZ_ptB1bcBkjt-hzG8ONGmlvdGVYizyfFJ49ujbnxw1SCe8fjtrEFJe And for those who need CPE, check out their CPE library: https://www.getcanopy.com/courses Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it

Join us as we revisit this conversation from 2023! Join us for another enlightening episode of "Building the Premier Accounting Firm" as your host, Roger Knecht, sits down with Accountapreneur, Michelle Quinonez for a captivating conversation. Michelle takes us on a journey through her incredible path in accounting and the establishment of her own successful business. Discover the driving force behind Michelle's unique approach to business—the 'State of Being' and explore how this profound mindset influences her decision-making and fuels her ambition to continuously push boundaries and redefine success. Michelle talks about what financial transparency means to her and its significance in both her professional and personal life. Delve into the depths of Michelle's experiences with financial transparency as she distinguishes its impact in various aspects of her life. Uncover the areas where it benefits her the most, opening doors to trust, authenticity, and stronger client relationships. Michelle and Roger also talk about money—a subject that fascinates us all. Michelle shares her unique perspective on money and its role in her life. She explores the concept of an abundance mindset and how embracing it can transform our relationship with money and pave the way for financial success. Roger and Michelle share their secrets to effectively communicating the value of CFO & Advisory services to their clients and strategies for helping clients understand and appreciate the worth of these services, in enabling them to make informed decisions that drive their businesses forward. Get ready to be inspired, empowered, and equipped with a fresh perspective on accounting, entrepreneurship, and building your own premier accounting firm. Tune in to "Building the Premier Accounting Firm" and join Roger Knecht and Michelle Quinonez on this exhilarating podcast episode. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Michelle Quinonez Owner and founder of MR Books Advisory & Pocket Your Profit where Michelle offers Virtual CFO and Custom Accounting firm. MR Books Advisory exists to Empower business owners to own their financial success! Replacing confusion, stress, and uncertainty with Clarity, Freedom, and Control. It's your business. Your profit should come first. This is not your typical CFO or Bookkeeping firm. I serve entrepreneurs and small business owners to grow their businesses, profitably. Learn how to end the Paycheck-to-Paycheck Limiting Mindset. Solve the dead-end income problem by empowering your small business towards freedom and profitability. Pocket Your Profit provides a level of insight, education, and implementation that is focused on inspiring mutual financial success and growth. Her philosophy and expertise maximize Money & Time through profit-focused cash management and scalable systems. This approach provides both businesses and business leaders with the keys to unlocking financial success and freedom. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Ikigai - the secret to a long and happy life Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

In this enlightening episode of Building the Premier Accounting Firm, host Roger Knecht interviews Kasey Anton, founder of Spark Business Consulting and author of "Profit First For Restaurants." Kasey shares her transformative journey from the restaurant industry to establishing a thriving accounting firm. This episode is a treasure trove of insights for anyone looking to understand the vital role of accessible financial data in achieving business profitability. Main Themes: From Restaurants to Accounting: Kasey details her career transition from owning a restaurant to founding an accounting firm. She emphasizes the importance of collaboration between chefs and business owners for operational success. Accountants as Advisors: Roger advocates for accountants to move beyond traditional roles and take on advisory positions. Roger and Kasey discuss the importance of providing solutions rather than just identifying financial issues. The Evolving Role of Accountants: The discussion highlights the shift towards interpretive and advisory services in the accounting field. Kasey recommends utilizing tools like Loom videos to explain financial statements, enhancing client understanding and trust. Niche Specialization: The hosts stress the benefits of specializing in niches like the restaurant industry to provide targeted financial guidance. Kasey shares how niche focus can improve client relationships and business growth. Profit First Methodology: Kasey explains her enthusiasm for the Profit First methodology and its positive impact on businesses. She discusses her book, which merges Profit First principles with her restaurant industry insights. Financial Management and Growth: Roger stresses the importance of understanding financial data objectively for fostering business growth. Roger and Kasy share strategies for implementing Profit First principles for better financial management and profitability. Listener Engagement: Subscribe: Don't miss out on future episodes filled with strategies for business improvement. Attend GrowCon: Join the annual conference for networking opportunities and industry insights. Thank you for tuning in to another insightful episode of Building the Premier Accounting Firm. To learn more about how you can start your own successful accounting business, call 435-344-2060, or schedule a time to discuss your future with Universal Accounting Center's team of expert coaches online at this link. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a gorgeous "swag" box that will include the book and workbook and all things money-related www.profitfirst4restaurants.com Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don't want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting

Join us this Wednesday for a new episode where Roger discusses Profit First for Resturants with Kasey Anton.

Join us as we revisit this conversation from 2023! Welcome to "Building the Premier Accounting Firm" with your host, Roger Knecht. In this episode, we have the privilege of sitting down with Alyssa Dillon, a highly experienced financial professional with nearly 15 years of expertise. Get ready for an enlightening conversation as Alyssa shares her remarkable journey from team leader to CFO in the corporate world, and ultimately, her decision to become an entrepreneur. Alyssa takes us through the pivotal moments that led her to start her own business, revealing the valuable lessons she learned about herself along the way. She passionately discusses her commitment to working with women and eradicating generational poverty, highlighting how she empowers the women she encounters with the tools for success. We delve into Alyssa's perspective on generational wealth, exploring what it truly means to her and the legacy she desires to pass down to her children. Discover the unique aspects of her accounting firm, where she seamlessly blends her roles as a CFO and CEO. Alyssa reveals her strategies for effective delegation, which she has successfully transferred to her coaching business and her Mastermind. Speaking of Masterminds, Alyssa shares her invaluable insights on their transformative power. She unveils the profound impact that Masterminds have had on her own growth, relationships, and professional development. Gain a deeper understanding of what Masterminds mean to her and the differences between free and paid programs. Intrigued by high ticket clients? Alyssa unravels the secrets behind attracting these discerning clients and the services they find most valuable. Discover the true worth of high ticket clients and the investment they are willing to make in their financial success. As the conversation draws to a close, Alyssa reveals her aspirations for her children and the profound lessons she hopes they will learn from her journey. Join us as we explore these captivating topics and gain valuable insights from an exceptional financial leader. Tune in to "Building the Premier Accounting Firm" with Roger Knecht and special guest Alyssa Dillon. Prepare to be inspired, informed, and empowered as we unravel the secrets to success in the world of finance and entrepreneurship. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Alyssa Dillon Alyssa has worked in the financial space for nearly 15 years. During this time she has MASTERED the way Business Owners feel about their money, why they HIRE financial professionals, and what motivates them to pay. Even better - she has developed and deployed strategies to help not only herself reach multi 6 figures in my small virtual accounting firm, but she is helping other financial pros do it too. She has been so lucky to help coaches, consultants, and service providers in the finance industry build multi 6 figure and 7-figure companies. She deeply cares about women making more money, ending generational poverty, and building generational wealth. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Become a Profit & Growth Expert. In addition to your accounting services learn what you can do to market, sell, price, and provide quality CFO & Advisory services with confidence. Follow the Turnkey process as a Profit & Growth Expert using the Universal Business Builder system. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

Welcome to another enlightening episode of Building the Premier Accounting Firm with Roger Knecht. Today, Roger welcomes Dr. Sabrina Starling, a renowned business psychologist and author. Dr. Starling and Roger delve into critical topics affecting accounting businesses, such as marketing, pricing, and staffing. Plus, Dr. Starling discusses her advocacy for finding a balanced work-life dynamic. Key Discussion Points: Marketing, Pricing, and Staffing in Accounting: Dr. Starling shares insights on crucial aspects such as marketing strategies, appropriate pricing models, and effective staffing techniques tailored for accounting businesses. Advocacy for Work-Life Balance: Roger and Dr. Starling emphasize the importance of taking vacations and prioritizing life over work. Dr. Starling lays out her ambitious goal to help 10,000 entrepreneurs take 4-week vacations within the next decade. Effective Hiring Practices: Insights from Dr. Starling's research and interviews with successful small business owners. Overview of her book series focused on attracting and retaining top talent. Networking and Positive Work Environments: Roger highlights the significance of building strong professional relationships and fostering a supportive work culture. Dr. Starling and Roger discuss the benefits and limitations of policies such as unlimited vacation and sick time, and offering salaried positions to enhance employee satisfaction and balance. Sustaining Well-Being: The hosts present strategies for planning time off to prevent post-vacation blues. Dr. Starling recommendations to schedule future plans within an 8 to 12-week timeframe to maintain a positive outlook. Challenges of Disconnecting from Work: Acknowledgement of the difficulties business owners face in detaching from work responsibilities. Techniques to focus on high-value tasks and delegate effectively to achieve a balanced lifestyle. Building Self-Sufficient Businesses: Discussion on creating systems and processes that allow businesses to operate independently. Importance of self-care and utilizing available resources for business growth and personal well-being. Setting Boundaries and Prioritizing Self-Care: Practical advice on establishing boundaries to protect personal time. Encouragement to seek support and maintain a healthy balance between business and personal life. Join us as Dr. Sabrina Starling provides valuable insights and actionable strategies to help accounting professionals and business owners achieve a sustainable work-life balance, ensuring long-term success and personal fulfillment. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: As the host of Profit by Design Podcast and our guest on the show today Dr. Sabrina is offering our listeners two important resources, the first is the $10k assessment sheet and the opportunity to pledge to work towards and take Your 4-week Vacation. For more information regarding each and Dr. Sabrina, check out her website: www.tapthepotential.com Roger also shares receiving your PreScore. This is a must-have when considering stepping back or away from the daily operations of the business. Take a moment and see how ready you are for this next change in your career as you empower your team to work more autonomously Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave

Join us this Wednesday for a new episode where Roger discusses 25 hour work weeks and 4 week vacations with Dr. Sabrina Starling

Join us as we revisit this conversation from 2023! Welcome to "Building the Premier Accounting Firm" with your host Roger Knecht. In this episode, Roger sits down with Troy Ballard, a highly experienced and certified professional bookkeeper and Accountapreneur with over three decades of experience in the field of bookkeeping. Tune in as they delve into a wide range of topics, uncovering Troy's journey from starting out as an accountant to eventually launching her own company. Discover the fascinating concept of heart-led businesses, why Troy chooses to specialize in these unique ventures, and how she helps her clients overcome the shame of charging for their invaluable services. As an expert in targeting heart-led businesses, Troy shares her effective strategies for marketing her services and building genuine relationships with clients in this niche. Gain insights into the industries she collaborates with and learn why cultivating deep connections is vital in her line of work. But it doesn't stop there. Join the conversation as Troy opens up about her personal methods for decompressing from stress and work, drawing inspiration from her experience as a dog trainer and pet owner. Discover the unexpected ways she integrates her passion for animals into her client interactions. Looking ahead, Troy provides valuable insights into the future of the accounting industry and how it is evolving to accommodate the rise of Millennials and Gen-Z-ers as future business owners. Uncover what accountants need to know about these generations to stay ahead of the curve. With so many intriguing topics covered in this episode, you won't want to miss out. Join Roger Knecht and his guest, Troy Ballard, as they explore the fascinating world of accounting, heart-led businesses, relationship building, and the future of the industry. Get ready for an insightful and engaging conversation that will leave you inspired to build your own premier accounting firm. Tune in to "Building the Premier Accounting Firm" with Roger Knecht, available now on your favorite podcast platform. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Troy Ballard Troy Ballard is a highly experienced and certified professional bookkeeper with over three decades of experience in the field of bookkeeping. She started her own business in 2015 providing top-notch bookkeeping services to help businesses achieve profit and growth. In addition to her expertise in finance, Troy is also a talented musician who plays the guitar and writes songs and poems in her free time. She is also an avid dog lover and trains her pet for competition events. With her diverse interests and extensive experience, Troy is a well-rounded and valuable asset for any organization. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Become a certified Profit & Growth Expert. As you transition into advisory services it's important you understand how best to market your services, sell, price and fulfill you client engagements with confidence and competence. Learn how best to work with your clients as their strategic accounting, or as we like to say, "their Profit & Growth Expert". Learn more HERE and see what you can do to add these valuable services to your offerings to become the premier accounting firm in your area. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

In this episode, Universal Accounting Center President Roger Knecht dives deep into the world of accounting and bookkeeping with Matthew Pollard, a renowned expert in rapid business growth. Pollard shares his wisdom on how to transform an accounting firm into a premier establishment by leveraging motivation, goal-setting, and strategic differentiation. Main Themes: Motivation and Goal Achievement: Insights on maintaining motivation and setting effective, achievable goals. Strategies to stay focused and driven in the competitive accounting landscape. Differentiation and Niche Marketing: Importance of carving out a niche within the accounting and bookkeeping sectors. Tips on confidently articulating your unique value proposition to command higher prices. Strengths of Introverts: Utilizing introverted strengths such as planning, preparation, empathy, and active listening. Effective networking and client positioning strategies tailored for introverts. Unique Client Service Approaches: Case studies illustrating success through deeper cultural insights and personalized service. Emphasis on understanding cultural nuances and building rapport for long-term client relationships. Rebranding and Specialized Programs: How to rebrand services for targeted marketing and create specialized programs. Focus on clear messaging and highlighting client benefits to stand out in the market. Storytelling in Business: The power of storytelling to engage clients emotionally and understand their needs. Crafting authentic stories that showcase successful outcomes to drive business growth. Value Proposition and Advisory Roles: Communicating value through personalized packages and transitioning into advisory roles. Justifying higher service prices by emphasizing expertise and tailored client support. Key Takeaways: Building a premier accounting firm requires more than just technical skills; it demands strategic differentiation and deep client understanding. Introverted professionals have unique strengths that can be leveraged for effective client interactions and networking. Storytelling and cultural insights are powerful tools in creating lasting client relationships and ensuring business growth. Clear, targeted marketing and specialized programs can help firms stand out and command premium prices. Transitioning to advisory roles and emphasizing personalized value can justify higher service rates and improve client retention. Join us as Matthew Pollard shares actionable strategies and insights that can help elevate your accounting firm to new heights. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get the first chapter of the Introvert's Edge free: https://matthewpollard.com/theintrovertsedge/book Or get the first chapter of the Introvert's Edge to Networking free: http://theintrovertsedge.com/networkin But don't forget to get your copy of The 3 Steps to Rapid Growth: https://matthewpollard.com/three-steps-rapid-growth/ You also need to read, "Your Strategic Accountant": https://universalbusinessbuilders.com/your-strategic-accounting-landing-page-accountants Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do

Join us this Wednesday for a new episode where Roger discusses sales systems for introverts with Matthew Pollard

Join us as we revisit this conversation from 2023! Welcome to another episode of "Building the Premier Accounting Firm" with your host, Roger Knecht. In this insightful episode, Roger sits down with Elizabeth Szporn, a seasoned guide at Profit First Professionals. As an expert in transforming accounting, bookkeeping, and coaching firms, Elizabeth brings a wealth of knowledge and experience to the conversation. The episode kicks off with Elizabeth sharing her inspiring journey into the accounting industry. From humble beginnings to becoming a trusted advisor, she reveals the pivotal moments that shaped her career and passion for helping entrepreneurs succeed. One of the key concepts they delve into is the profit-first philosophy. Elizabeth explains how this transformative approach can revolutionize the way entrepreneurs manage their finances. By prioritizing profit and applying strategic allocation methods, she unveils how businesses can thrive in any economic climate. Ever heard of Parkinson's law? Elizabeth and Roger shed light on this powerful principle and explore its practical application in the world of accounting. Discover how Accountapreneurs can leverage Parkinson's law and the profit-first philosophy to optimize their business operations, increase productivity, and achieve sustainable growth. But what holds entrepreneurs back from embracing the profit-first philosophy? Elizabeth addresses this common challenge head-on, highlighting the fears and misconceptions that often hinder adoption. Through real-life examples and success stories, she demonstrates the profound impact that embracing a profit-first mindset can have on businesses of all sizes. They also talk about the struggles accountants face when transitioning into the advisory space. Elizabeth shares valuable insights on how to overcome these obstacles and find the perfect balance between pricing and client fulfillment. Discover the Goldilocks method, a practical approach to tailoring your services to meet client needs while ensuring profitability and value. Tune in to this captivating episode of "Building the Premier Accounting Firm" to gain a deeper understanding of the profit-first philosophy, Parkinson's law, and how they can transform your business. Elizabeth Szporn's expertise and anecdotes will inspire and empower you to take proactive steps towards building a thriving accounting firm that stands out in the industry. Don't miss out on this engaging discussion that touches upon various topics, including entrepreneurship, financial management, client relationships, and more. Join Roger Knecht and Elizabeth Szporn as they share their valuable insights on the path to success in the accounting world. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Liz Szporn Liz Szporn is a Guide at Profit First Professionals where she supports the transformation of accounting, bookkeeping and coaching firms. She particularly loves working on content and strategy to increase client engagement starting at the beginning of the sales cycle. Liz has 20+ years of experience as an executive and entrepreneur with a track record of financial success and strong leadership skills. In addition to being a Guide, Liz is a co-host on the Grow My Accounting Practice podcast, with Mike Michalowicz and Ron Saharyan. She also co-founded Leaderally, a professional development organization dedicated to educators, where she produces content and curriculum for online and in-person courses and workshops. Liz lives in New Jersey with her husband, three children, and two dogs. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Connect with Roger and Liz on Linkedin Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals "in the BLACK, nine principles to make your business profitable" – e-book "Profit First" - Eliminate Entrepreneural Poverty, transform your business & your clients from a cash-eating monster to a money making machine using this proven system For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to star

Welcome to Building the Premier Accounting Firm with Roger Knecht, where we delve into the essential elements of overcoming business obstacles with Laurent Notin, a dedicated business coach who specializes in guiding entrepreneurs through their journey. Laurent highlights the crucial role of a supportive entrepreneurial environment and the mental resilience needed to thrive in business. The conversation focuses on the sacrifices required for success, the importance of self-care, mental well-being, and maintaining a positive mindset. Main Topics Influence of Surroundings: Laurent outlines the significance of a supportive and inspiring entrepreneurial environment. He notes that surroundings can impact an entrepreneur's mindset and business outcomes. Mental Resilience and Self-Care: Roger and Laurent exchange strategies for building mental resilience to face business challenges. Laurent explains the importance of self-care and mental well-being in sustaining long-term success. Personal Growth and Alignment with Values: They frame success as a personal journey aligned with individual values. The importance of personal growth in business development is discussed. Delegation and Focus: Laurent champions the necessity of delegating non-revenue tasks to prioritize revenue-generating activities. Roger recommends viewing expenses as investments for business growth. Overcoming Delegation Fears: Techniques to overcome fears associated with delegation through self-awareness and emotional intelligence. Physical awareness techniques to support the delegation process. Health and Self-Improvement: The role of physical health in entrepreneurial success. Continuous self-improvement and its impact on business. Gratitude and Self-Empowerment: The importance of expressing gratitude throughout the entrepreneurial journey. Empowering oneself to define and navigate a personal path to success. Conclusion: Laurent Notin provides a comprehensive guide for entrepreneurs to overcome business obstacles through mental resilience, effective delegation, and self-care. By focusing on personal growth and aligning with individual values, entrepreneurs can create a sustainable path to success. This episode is a valuable resource for anyone looking to empower themselves and thrive in their entrepreneurial endeavors. Join us as we explore the journey of entrepreneurship with Lauren Norton and gain insights on how to overcome obstacles, prioritize well-being, and achieve personal and business growth. Don't forget to check out the resources provided for further support and development. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: My eBook THRIVE: 8 ESSENTIAL TACTICS TO EXCEL AS AN ENTREPRENEUR & PROPEL YOUR BUSINESS FORWARD!, which provides eight practical tactics to propel the business forward and tackle bottlenecks head-on - https://www.laurentnotin.com/get-my-ebook The Bottleneck Index, an accurate tool to identify, understand, and overcome existing and potential business bottlenecks - https://www.laurentnotin.com/the-bottleneck-index A free Impact Assessment call with me to receive personalized guidance on how to tackle their bottlenecks - https://www.laurentnotin.com/booking-calendar/free-impact-assessment-call?referral=service_list_widget Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company yo

Join us this Wednesday for a new episode where Roger discusses entrepreneurship and mental fitness with Laurent Notin.

Join us as we revisit this conversation from 2023! Welcome to "Building the Premier Accounting Firm" with your host, Roger Knecht. In this episode, Roger sits down with Christian Jones, the President of TaxProMarketer, a leading company specializing in digital marketing for accountants and tax practitioners. Together, they delve into a wide range of insightful topics that will revolutionize your firm's marketing strategies and help you achieve unprecedented success. Join Roger and Christian as they discuss Christian's inspiring journey towards becoming the President of TaxProMarketer. Discover the pivotal moments and challenges that shaped his path to leadership, and gain valuable insights into how you can overcome obstacles and take the helm of your own firm. One key aspect of any thriving organization is its company culture. Learn from Christian as he shares his vision for maintaining the success and fostering a supportive environment at TaxProMarketer. Discover the formula behind creating a positive workplace atmosphere that empowers your employees to thrive, ensuring both their satisfaction and the growth of your firm. In the ever-evolving digital landscape, search engine optimization (SEO) is a critical factor for accountants and tax professionals. Christian sheds light on why SEO matters and how it can propel your business forward. Uncover strategies and best practices that will enable you to enhance your online presence, boost visibility, and attract your ideal clients. Marketing and sales are fundamental pillars of any successful accounting firm. Explore with Roger and Christian the true meaning of marketing and sales, along with their various elements and phases. Gain expert advice on how to implement effective marketing campaigns and develop compelling sales strategies that drive growth and profitability for your practice. Looking for practical marketing tips and tricks? Christian shares valuable insights and tactics that you can implement right away to maximize your marketing efforts. From harnessing the power of organic Google searches to leveraging the potential of email marketing and newsletters, you'll discover the secrets to reaching your target audience and building strong client relationships. Deciding when to outsource certain aspects of your business can be challenging. Roger and Christian provide expert guidance on determining the right time to outsource and how it can benefit your firm. Gain a deeper understanding of the areas that can be effectively automated, freeing up your time and resources to focus on what truly matters: serving your clients. Are you ready to revolutionize your accounting firm's marketing and sales strategies? Tune in to this episode of "Building the Premier Accounting Firm" as Roger Knecht and Christian Jones uncover the secrets to automating your marketing and sales processes. Learn how technology can streamline your operations, increase efficiency, and ultimately lead to unprecedented growth and success. Don't miss out on this engaging and informative conversation with Christian Jones, President of TaxProMarketer, as he shares his invaluable expertise on digital marketing for accountants and tax practitioners. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Christian Jones Since 2007, TaxProMarketer has specialized exclusively in digital marketing for accountants and tax practitioners. Our reputation across the wide spectrum of specialties within our community is built upon how we prioritize timely, punchy, and FRESH content, nurturing authentic (and profitable) relationships with clients, technical excellence, and results — in the form of new prospects and retained clients for YOUR practice. Christian is TaxProMarketer's CEO. He oversees TaxProMarketer's website and SEO departments and helps develop tactics and strategies within each area. Developing and implementing strategies that deliver results for TaxProMarketer's clients is one of Christian's main areas of oversight. He also teaches a variety of topics in CPE webinar settings, at live events, and on other platforms where TaxProMarketer presents. The strategy Christian has developed around search marketing, and the implementation team who pull it off, is setting the standard within the tax and accounting industry. Outside of the website and SEO departments, Christian's role as president includes overseeing key projects for TaxProMarketer and engaging with TaxProMarketer's wonderful clients. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Go HERE for a Discovery Call - Let's help you and your firm THRIVE … by dominating your local online market without becoming a carnival barker. By the way, do you need to refresh your online presence with a new accounting website? As a listener of this podcast we invite you to take advantage of this special offer to g

Welcome to another insightful episode of "Building the Premier Accounting Firm," where we delve into the transformative journey of Jason Snyder, the pioneering mind behind Aspire Advisors and Summa Ecommerce Advisors. Today, Jason shares his unique approach to modernizing accounting practices by emphasizing business advisory services and embracing remote-first business models. Here's what we covered: Main Themes: Introduction to Jason Snyder: Discover the visionary entrepreneur who has redefined accounting services by prioritizing advisory roles and combating entrepreneurial poverty through the Profit First system. Profit First System: Learn about Jason's implementation of this revolutionary system to help businesses better manage their finances and ensure sustainable growth. Building Remote-first Businesses: Insight into Jason's strategy for creating successful, remote-first entities, focusing on the advantages and methods of managing international teams, particularly in the Philippines. Hiring Practices and Team Building: Jason discusses his effective hiring strategies, from offering competitive salaries to conducting skill-based assessments, and the importance of direct relationships with employees to foster a positive work environment. Importance of Financial Statements and Data: Uncover the critical role comprehensive financial statements play in understanding a business's story through its numbers and how Jason coaches entrepreneurs to utilize this data effectively. Leadership and Communication: Explore Jason's views on the essential qualities of leadership, including curiosity and a genuine care for team members, and how technology like Loom videos can enhance client communication. Client Empowerment through Financial Insight: Jason advocates for empowering clients with insightful financial reports, stressing the necessity for entrepreneurs to understand their financials deeply. Personal Interests and Work-Life Balance: A glimpse into how personal interests, such as sports, are crucial for maintaining a healthy work-life balance and overall well-being. Advice for Aspiring Accounting Firms: Jason shares valuable insights and strategies for accounting firms aiming to transition towards more advisory-focused practices and leverage international talent. Key Takeaways: Embrace remote work and international hiring to access a wider pool of expertise and foster a diverse, skilled team. Prioritize business advisory services and financial coaching to add value beyond traditional accounting practices. Implement systems like Profit First to guide businesses away from financial instability towards sustainable growth. Leadership qualities, such as curiosity and genuine care for people, are indispensable in building successful, people-focused businesses. Technology and clear communication are essential tools in enhancing client relationships and ensuring that financial data translates into actionable insights. Thank you for tuning in to "Building the Premier Accounting Firm." Don't forget to subscribe for more episodes on transforming the accounting landscape through innovation and leadership. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build weal