EP76 How to market invisible performance with Max Rohr (Feb. 2020)

Max Rohr (formerly with Rehau as the Marketing and Academy Manager for Building Solutions) spends some time explaining for us the process of creating and marketing products to move energy in water, that is radiant heating and cooling systems, as well as plumbing applications with Pex.

We learn about both Max's background and the background of the Rehau company which has 20,000 employees in 55 countries and operates in 5 distinct market areas globally.

This episode was recorded in February 2020.