Nudge Theory with Rory Sutherland on "Stories and Strategies"
If you like Building Better CMOs, we think you'll also like "Stories and Strategies For Public Relations and Marketing," hosted by Doug Downs. In this bonus episode, Doug interviews Ogilvy UK vice chairman Rory Sutherland about nudge theory.
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Show Notes
If you like Building Better CMOs, we think you'll also like "Stories and Strategies For Public Relations and Marketing," hosted by Doug Downs.
In this episode, originally released in May 2021, Doug interviews Ogilvy UK vice chairman Rory Sutherland about nudge theory — the behavioral science concept popularized by Cass Sunstein and Richard Thaler's book "Nudge: Improving Decisions About Health, Wealth, and Happiness."
We'll be back in two weeks with a new episode of Building Better CMOs!