Charlotte Blank, U.S. CMO of Jaguar Land Rover NA: Lead Like a Scientist
Charlotte Blank, the U.S. CMO of Jaguar Land Rover North America, talks with MMA Global CEO Greg Stuart about applying neuroscience and behavioral science to marketing, the importance of experimentation in advertising, and the value of enterprise-wide modeling for luxury brands.
Building Better CMOs and Marketing Leaders
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Watch this interview on YouTube
—
"I've always sort of been in marketing, but by way of psychology," says Charlotte Blank, the U.S. CMO of Jaguar Land Rover North America. Only by applying concepts from neuroscience and behavioral science, she says, can we truly understand what consumers want & how they think.
"The whole creative process is inherently scientific," Charlotte says. "And any creative will tell you that a good tight brief with tight boundaries is helpful for the creative process."
Today on Building Better CMOs, Charlotte and MMA Global CEO Greg Stuart also talk about JLR's "house of brands" strategy, why entrepreneurs are more likely to buy Range Rovers, and the value of experimentation and data-driven testing.
Follow Building Better CMOs in your podcast app
Links:
This episode was produced and edited by Eric Johnson from LightningPod.fm.