Brian Irving, CMO of Lyft: The Future of Rideshare
Brian Irving, Chief Marketing Officer at Lyft, talks with MMA Global CEO Greg Stuart about connecting marketing to business outcomes, the complexities of autonomous vehicles, and maintaining a human-centric approach in the age of AI.
Building Better CMOs and Marketing Leaders
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Show Notes
Watch this interview on YouTube
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"Business and humanity can actually not only live together, but I think that they can thrive together," says Brian Irving, CMO of Lyft. That sort of philosophy has informed his work at companies like Apple, Airbnb, and the agency Rapp, and today at Lyft he's applying it to everything from autonomous vehicles to city bikes.
Today on Building Better CMOs, Brian discusses how marketing strategies can align with broader business goals to demonstrate real impact, moving beyond traditional metrics. He and MMA Global CEO Greg Stuart also discuss the future of rideshare and autonomous vehicles, the role of AI in marketing, and maintaining a human touch in the tech industry.
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This episode was produced and edited by Eric Johnson from LightningPod.fm.