Episode 24
What's a good conversion rate for a web app?
Also: should you ask for credit card upfront? How many signups have we had since launch?
August 14, 201830m 27s
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Show Notes
SaaS conversation rate cheatsheet:
Credit card upfront:
- Visitor to trial: 0.75% - 1%
- Trial to paid: 40% - 60%
No credit card upfront:
- Visitor to trial: 5%+
- Trial to paid: 8% - 20%
Transistor's conversion rates since launch:
- Total traffic since launch: 40,162 unique pageviews, 11,614 visitors
- Total new trials since launch: 32 (out of 49 active trials total)
- Conversion %(visitor to trial): 0.3% (should be 0.75% - 1%)
- Conversion %(trial to paid): 8.9% - 16.7% (should be 40% - 60%)
- July was 17.9%
- June was 29.6%
- May was 48.7%
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Show notes:
- Baremetrics
- Chartmogul
- ProfitWell
- Stripe Billing - “go to Stripe, and then billing menu”
- Marco's tweet - donation support for podcasts in Overcast
- Please review us in iTunes – it helps other folks find the show!
- Rewardful.com
- Mitchell Davis from sixsides.co
- Bill Condo (@mavrck)
- Ward from MemberSpace.com
- Evandro Sasse
- Austin Loveless
- Michael Sitver
- Dave Giunta
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Topics
technologypodcastingbusinesssaassoftwaremarketingbootstrapbootstrappingrailsruby on rails