Episode 27
We have some explaining to do
Making software in public – how big is your market?
September 18, 201845m 12s
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Show Notes
Jon and Justin are back from Portland and the XOXO festival.
In the last few weeks we've had a chance to interact with many of our customers in-person:
- Nate Smoyer – "I’ve been using the podcast as a prospecting tool. Signed one dreams client two weeks ago. Interviewed with one yesterday. Got invited to lead a panel and live podcast for an industry event."
- Kyle Marshall – Kyle's creating multiple shows for MediaLab in Calgary.
- Matt Cassinelli and Alex Cox have a new podcast called Supercomputer.
- Jaime Macías has a great show called Open Tabs.
How big is the podcast market?
- How many podcasts are there? Over 550,000 shows on iTunes and over 18.5 million episodes.
- 64% of the US population is familiar with the term “podcasting” – up from 60% in 2017 (Infinite Dial 18)
- 44% (124 million) of the US population has listened to a podcast – up from 40% in 2017 (Infinite Dial 18)
- 26% (73 million) listen to podcasts at least every month – up from 24% in 2017 (Infinite Dial 18)
- 17% (48 million) listen to podcasts weekly – up from 15% in 2017
We recorded this episode live
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Show notes:
- Thanks to Kevin Markham for being our first Patreon supporter! Also thanks to Adam Duvander and Dan Weaver.
- Back from XOXO 2018
- Justin's bootstrapping articles
- Twitter poll: What are most podcasts doing wrong?
- Seth Godin's podcast Akimbo
- "Branded podcasts are ads people actually want to listen to" - Fast Company
- Please review us in iTunes – it helps other folks find the show!
- Rewardful.com
- Mitchell Davis from sixsides.co
- Bill Condo (@mavrck)
- Ward from MemberSpace.com
- Evandro Sasse
- Austin Loveless
- Michael Sitver
- Dave Giunta
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Topics
technologypodcastingbusinesssaassoftwaremarketingbootstrapbootstrappingrailsruby on rails