Meet me in Chicago

How to build anticipation for your product launch

• Have a mailing list! Email them consistently during development.
• The week of launch you should send the following emails:
  • Pre-launch announcement: "We're launching in a week!"
  • Day before announcement: "The launch is tomorrow. Here's how much it will cost."
  • Launch day email: "We're launched! Sign up here"
  • Day after email: "You've still got time to sign up."
  • Launch discount is ending email: "This is your last chance to register"
• Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.
• On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.

Building anticipation before you launch is the most underrated tool you have for your product launch.

Show notes

• Spots.fm - “what if advertising on podcasts was as easy as advertising on Facebook?”
• Taylor Otwell, creator of Laravel
• See you at Laracon!
• Video: Buddy Guy'Meet Me in Chicago' at the Hollywood Bowl 8-21-13.
• Product Hunt Ship
• BetaList
• Adam Wathan at MicroConf talk
• The Best Pizza in Chicago
• Chicago vs New York Hot Dogs
• Anthony Bourdain on Chicago
• We’re going to XOXO 2018!
• Transistor.fm
• Transistor.fm on Instagram
• Transistor.fm on Twitter
• Jon Buda is back on Twitter: @jonbuda
• Justin Jackson on Twitter here: @mijustin
• Give us some love on Breaker, the podcast app for Android and iPhone.

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