Marketing Strategies That Don’t Rely on Social Media
From building a strong email list to leveraging in-person networking, Gwen shares actionable tips to create a diversified marketing plan that complements your social media efforts.
Build Your Marketing Muscles - Small Business Marketing Strategies
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Show Notes
In this episode, host Gwen Montoya dives into the challenges of relying solely on social media for business marketing and explores alternative strategies to promote and grow your business.
From building a strong email list to leveraging in-person networking, Gwen shares actionable tips to create a diversified marketing plan that complements your social media efforts. Whether you're feeling burned out by algorithm changes or looking for long-term strategies, this episode is packed with insights to help you create a well-rounded marketing approach.
What You'll Learn in This Episode:
- Why relying exclusively on social media is risky for your business.
- The importance of an email list and how to maximize its potential.
- How to leverage in-person networking events for lasting connections.
- Long-term marketing strategies like SEO and blogging.
- Options for starting your own podcast, YouTube channel, or guesting on others.
- Immediate-action strategies like cold calling and running ads (and their pros/cons).
- Tips for integrating various marketing methods into a cohesive plan.
Interested in working together? Start with my intake form here.
Learn more about the Build Your Marketing Muscles membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx