Your “Best” Marketing Strategy Might Be Losing You Money
Build It To Sell It: Home Service Secrets with Lance Bachmann
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Show Notes
I’m gonna say what a lot of you don’t want to hear—if you’re bragging about “leads” but your revenue isn’t moving, you’re not growing… you’re just paying for activity.
This is not marketing!
Today I’ve got Kevin LeSage on, and we’re ripping the mask off the fake metrics—because you can fake clicks, you can fake conversions… but you can’t fake revenue!
Your Big Takeaways:
60% of unique leads never book a job
80% of unique leads never buy your service
Until you can prove what made you money this month, you’re not doing marketing—you’re gambling.
Follow my guest at:
-Webpage: https://searchlightdigital.io/
-Facebook: https://www.facebook.com/SearchLight.io
Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann
Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.
Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.
This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.
🎯 WHAT YOU’LL LEARN:
• How to scale without chaos
• How to increase valuation
• What private equity actually looks for
• Systems that make your business sellable
• How to step out of day-to-day operations
🎟️ Get your ticket here:
👉 https://go.buildittosellit.com/2026
🔥 Take the next step:
Mastermind: https://www.buildittosellit.com/mastermind/
Shop Tours: https://www.buildittosellit.com/shop-tours/
Sales Training: https://www.buildittosellit.com/sales-training/
Winner’s Circle: https://www.buildittosellit.com/winners-circle/
Movement: https://www.buildittosellit.com/
🎙 Podcast – Exit Rich: Home Service Secrets
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP
Follow Lance Bachmann
YouTube: @lancebachmann
Instagram: @lancebachmann
Facebook: LanceBachmannOfficial
X: @lancebachmann
If you’re ready to stop guessing and start building a real asset, this is your room.
#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann