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The Most Slept-On Business Model in Home Services
Episode 36

The Most Slept-On Business Model in Home Services

Build It To Sell It: Home Service Secrets with Lance Bachmann

June 5, 20251h 11m

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Show Notes

What if you could protect your roof, your wallet, and the planet—all with a single spray?

Meet Jonathan Duquette, the Montreal-born founder of Go Nano, the fastest-growing name in roofing innovation. In this raw, no-BS episode, Jonathan breaks down how Go Nano went from a one-man door-knocking mission to a 270-dealer nanotech powerhouse that's disrupting the $50B roofing industry.

You’ll learn how he bootstrapped with family “love money,” hit $80K in sales in two months going door to door, and reinvested over $750K into real science and R&D—building the most data-backed roof rejuvenation product on the market.

What we cover:

  • How Go Nano turns old roofs into better-than-new with nanotechnology

  • Why they’re called the "silent sniper" of the roofing world

  • The brutal truth about today’s roofing shingles—and how Jonathan plans to replace them entirely

  • Inside the Go Nano dealer model: who it’s for, how much it costs, and why it works

  • Why most roofers get stuck—and what separates the winners from the whiners

  • How to start a roofing business from scratch with zero cash (yes, really)

  • The genius move that locks in repeat business for decades

  • Why recurring revenue in roofing is the future—and how Go Nano is paving the way

If this is your first episode, buckle up—because this is the kind of game-changing conversation we have every single week, twice a week!



Follow my guest at:

Instagram: https://www.instagram.com/joduquette/?hl=en 

Website: https://www.gonano.com/

Facebook: https://www.facebook.com/jonathan.duquette.90/ 

 


Follow me on all Social Media: @LanceBachmann


Exit Rich: Home Service Secrets with Lance Bachmann

 

**Watch the full video episode on Lance’s Youtube.