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To Save Barbie, They Had to Change Her

To Save Barbie, They Had to Change Her

Build For Tomorrow

July 28, 202243m 30s

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Show Notes

Barbie sales were plummeting. A new leader had a vision: The doll needed to be “a reflection of our times.” But how do you make something more modern? In this episode, we learn how Barbie took some big risks — and then take a trip through toy history, to discover just how much our toys say about ourselves.


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