Branding as Works of Art: Danielle Becker's Evolution to Founder from NYC Fashion
Danielle shares how she pivoted to fill a massive white space in the bespoke, hand crafted market by creating her own business that draws on her roots in design, art direction and years in the fashion industry.
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Show Notes
Danielle Becker has a degree in graphic design and had a successful career in the fashion district of New York City, designing for brands like Hanes and Aeropostale and then as an Art Director at Macy's and Bloomingdales. But in 2017 Danielle left to pursue her own dream gig. Her business, Lefty’s Right Mind, was initially graphic design focused and then the “Aha!” moment came when a friend asked her to hand paint her bridesmaid's denim jackets for her wedding. The custom jacket concept catapulted her young company and soon she had customers asking her to paint all sorts of designer goods. Danielle's craftsmanship skills are still her differentiator and Lefty’s Right Mind is experiencing year-after-year success in the bespoke, hand crafted market! Hear more about this founder's recipe for success!
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