[pod swap] Regan Oelze on: When to Make Your First Marketing Hire in Web3

Embarking on the Web3 journey as an entrepreneur can be like navigating a new planet—exciting yet full of unknowns. 

That's why we've enlisted Regan from the Organized Chaos podcast [ Was Marketing on the Moon ] , a guru in demand generation, to guide startups through the labyrinth of making their first marketing hires. 

Her insights are invaluable, pinpointing the moment when a startup is truly ready to amplify its voice. 

With a well-timed hiring strategy, Regan leads us through the significance of having your MVP, funding, and teams aligned, ensuring your marketing hire isn't a shot in the dark but a strategic arrow aimed at success. 

 Regan debunks the myths surrounding the need for a full-time CMO or a costly agency from the get-go.

 Instead, she sheds light on the superpowers of a fractional head of marketing, particularly for those startups standing at the Series A or B funding crossroads. 

This approach isn't just about saving on the budget; it's about bringing in heavyweight expertise that scales with your company. 

With stories and strategies in tow, Regan helps us see that the right marketer isn't just a content machine but a visionary with execution prowess, someone who can grow with your startup and eventually help pass the torch to a full-time marketing leader when the time is ripe. 

So plug in, and let's decode the marketing matrix for startups in Web3 with the assistance of a true marketing queen.

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About Emily:
Emily Rose Dallara supercharges teams and leaders using a nervous system first approach.

With over 10 years of experience scaling marketing teams as a CMO, globally in Web3, startups, and crypto, Emily combines her expertise as a growth advisor & leadership coach with nervous system and energy management tools to optimize team performance and leadership dynamics.

She’s also a qualified somatic practitioner, a baby DJ + dog mom.

Awards: Emily was voted a Top Woman of the Future 2022 and a Woman in Web 3 Changemaker by NEAR Foundation, 2023.