One Author, One Year, Million-Copy Results | Your Biz Needs a Book with Todd Sattersen #1
Brushwood Media Network · Liz Scully
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Show Notes
What if a publisher only worked with one author annually?
Todd Sattersen from Bard Press explains their unusual model that's produced several multi-million-copy bestsellers.
Todd shares how Bard chooses their single author-for-the-year from thousands of hopefuls. We discuss the 10-year expertise rule, why second-time authors are preferred + why he looks for authors who are really focused on writing above everything else.
Plus, the red flags that kill book deals + why kindness matters as much as platform.
This is part 1 of a 3-part series with Todd covering how publishers really work, what it takes to sell serious numbers + the research that predicts book success.
And look for more episodes in the Your Biz Needs a Book series.
Books discussed in this episode:
The One Thing - Gary Keller
The Little Red Book of Selling - Jeffrey Gitmer
100 Best Books of Work and Life - Todd Satterson
Todd's Website: bardpress.com
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