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60: The Levi's That Came In From the Cold
Episode 60

60: The Levi's That Came In From the Cold

Brought to you by... · Business Insider

November 18, 202032m 42s

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Show Notes

At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government?

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