E77: From 0 To Over 1.4 Million Podcast Episode Downloads With Dave Jackson
Breakthrough Success · Marc Guberti
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Show Notes
Dave Jackson is the founder of the School of Podcasting. His podcast about podcasting has over 1.4 million downloads, and that stat is back from 2014. He has helped hundreds of people launch their own podcasts. Dave was as the Director of Podcasting for the New Media Expo, one of the top events in the industry.
Quotes To Remember:
"Figure out who your audience is. Figure out what they want. Figure out why you are getting into podcasting."
"You can't improve what you don't launch."
"Just by having a podcast, you are already seen as an expert."
"There is no competition in podcasting."
"Keep your face in front of them so that eventually they're gonna look up and see you there."
"You can start a podcast for about a price of an Xbox."
"It's not the gear that people tune in to. It's the content."
"You have to learn how to say no."
"You think you can multitask but in reality, you can't."
"40% of Americans have at least listened to a podcast."
"Sometimes, better means, 'How can I slow down?'"
What You'll Learn:
- Things you need to do/have when launching a podcast
- How to achieve high podcast episode downloads
- How to make sure you are attracting the right listeners to your podcast
- How to get continuous downloads for past episodes
- Promoting podcast episodes efficiently
- Learn to balance great content and great marketing
- What to do to consistently improve
Key Links From The Show:
Recommended Books:
Platform by Michael S. Hyatt
Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis
Podcasting Good to Great: How to Grow Your Audience Through Collaboration by Jared Easley