BW - EP125—005: March 1954—Phil Harris and Alice Faye Tell Us It Pays To Be Married

It Pays To Be Married was a daytime game show in which married couples told stories of obstacles they overcame to build a healthier relationship. They were later quizzed for cash and prizes. Hosted by Jay Stewart, it first came to Mutual’s airwaves on September 28th, 1953. On March 8th, 1954 the celebrity guests were Phil Harris and Alice Faye. By 1954 Harris and Faye were national icons. After years on Jack Benny’s and later his own program, Phil Harris’ character was one of the most established in the entertainment business. However, The Harris and Faye show’s rating that season was under 3.3. With radio on its way out, NBC cancelled their program at the end of the season. The last episode aired on June 18th, 1954. It Pays To Be Married would shift to NBC before being cancelled in October of 1955.