BW - EP124—009: February 1954—Stars Over Hollywood

Stars over Hollywood broke one of radio's strongest prejudices: That Saturday daytime was a programming wasteland. When Paul Pierce, CBS production superintendent on the West Coast, announced plans to launch a star-packed dramatic series on Saturday morning, few observers gave it a chance. Getting movie stars to cooperate at 9:30 AM would be impossible, and no one would listen anyway. The stories were generally light comedies. The set was loose and informal; the dress code casual. Occasionally the stars arrived in bathrobes and pajamas. Ivan Ditmars, musical director, used three instruments: the organ, harp, and violin, and sounded more like a small combo than a one-man show. Stars over Hollywood ran for thirteen years in the same time slot, with only two changes in sponsor. This season had a rating of 5.5, first overall for daytime weekend programs. On February 27th, 1954, Barry Sullivan guest-starred in “The Hundred Dollar Bill.”