Show overview
Breaking Content launched in 2023 and has put out 5 episodes in the time since. That works out to roughly 3 hours of audio in total. Releases follow a monthly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 32 min and 35 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.
The catalogue appears to be on hiatus or wound down — the most recent episode landed 2.2 years ago, with no new episodes in over a year. Published by Matt Medeiros.
From the publisher
Join online business veterans Matt Medeiros and Brian Casel as they pull back the curtain on content marketing to build successful media brands. In this unfiltered limited series podcast, Matt and Brian share hard-won insights into leveraging content creation for creative fulfillment and profit. Whether you want to turn your indie blog into a real business or supplement a SaaS startup with an engaged community, you’ll come away with specific tactical advice on improving your content marketing game. From podcasting and YouTube best practices to balancing quality vs scale, they tackle the real-world tradeoffs around delivering great content week after week. With over 20 years combined experience building audiences and revenue through savvy content marketing, Matt and Brian speak with hard-earned authority on the hows and whys of content production today. Their candid conversations, genuine chemistry, and actionable tips make Breaking Content the favorite podcast hour each month for any enterprising creator looking to build a thriving media company.
Latest Episodes
Ep 5Fin
Breaking Content NewsletterMatt Medeiros on XBrian Casel on XBrian’s YouTube channelCreating content and growing an audience is a long game that requires patience and persistence. In this finale episode of Breaking Content, hosts Matt Medeiros and Brian Casel compare notes on their latest efforts to drive traffic and engage followers.Matt has seen positive returns from focusing more on LinkedIn, while Brian continues working to outsource video editing for his YouTube channel. They discuss the limitations of paid advertising and agree that organic growth fueled by delivering value and great experiences is essential. Both share the common struggle to balance multiple passion projects while making space for consulting work that provides crucial income. With Brian's competing priorities, the podcast is set aside for now. But the conversation offers an authentic look at the ups and downs of content creation and business growth. While instant success remains elusive, their commitment endures to keep breaking new creative ground.If you're interested in co-hosting episodes with Matt, please DM him on Twitter or LinkedIn.
Ep 4Burnout: To the Edge and Back
In this episode, Matt expresses feeling burnt out creating content for WP Minute. He questions whether it's worth the effort, especially as he struggles with WordPress content not feeling respected by others in the industry.Matt plans to increase efforts on LinkedIn over Twitter. Brian encourages Matt to identify his target customer and orient everything towards serving them best.Overall, Matt is evaluating assumptions and aiming to focus his content efforts more intentionally rather than burning out continuing an unsustainable pace. He’s questioning what legacy and impact he wants to have in the WordPress space.Breaking Content NewsletterMatt Medeiros on XBrian Casel on XBrian’s YouTube channelKey Takeaways:Matt is feeling burnt out on content creation with WP Minute and questioning if it's worth the effortHe struggles with whether WordPress content is respected or valued by others in the industryHe plans to put more effort into LinkedIn and less into Twitter going forwardBrian suggests identifying a target customer and orienting everything around serving that customerHaving different channels for discovery vs relationship building is importantMatt is evaluating assumptions and looking to focus his efforts more intentionallyReasons to Listen:Listen if you create content around WordPress and struggle with feeling valuedLearn strategies around identifying an ideal customer and building content for themUnderstand the differences between discovery channels and relationship channelsGet insight into dealing with burnout as a content creatorLearn ways to question assumptions and focus your content efforts intentionally
Ep 3Measuring Expectations pt. 1
Brian Casel discusses his goals, expectations, and early progress with his new YouTube channel "Fullstack Founder". He shares how he got started creating videos, his video production process, plans for growing his channel and business in 2024, and more.Key Takeaways:Brian changed his brand name from "Instrumental Products" to "Fullstack Founder" which better captures his goal of teaching fullstack product design and development (Timestamp 00:19:22)He published his first 2 YouTube videos and is working towards a weekly publishing cadence of at least 1 video and 1 newsletter per week (Timestamps: 00:13:40, 00:25:05 )His goal by mid 2024 is to identify and create a product (likely an online course) to sell to his YouTube audience (Timestamp 00:26:15)By end of 2024 he hopes growing revenue will allow him to hire help, starting with a video editor (Timestamp 00:28:18)
Ep 2The Process
The Method to the Madness – How Two Indie Creators Get Content Out WeeklyBreaking Content NewsletterMatt Medeiros on XBrian Casel on XEver wondered how your favorite podcasters, YouTubers and writers produce content week after week? Get ready to go behind the scenes as Matt and Brian pull back the curtain on their personal processes for creating videos, podcast episodes, email newsletters and more.Whether you’re looking to start a podcast, grow a YouTube following, engage newsletter subscribers or simply organize your own content production workflow, you’ll discover tons of tactical takeaways in this insider view. From maximizing audience reach to crafting search-friendly videos and repurposing podcasts, Matt and Brian debate best practices for productivity, platform optimization and monetization approaches.Why You Should ListenGet an inside look at how indie creators structure their content workflowLearn tactics for optimizing different content types and platformsDiscover how to maximize reach across niche professional vs broader audiencesHear debates on best practices for repurposing podcasts into YouTube videosGain useful criteria for when YouTube Shorts do (and don’t) make sensePick up productivity tips for editing and publishing a high volume of contentUnderstand monetization approaches from sponsorships to memberships and moreKey TakeawaysKeep membership revenue and community input central in your content modelCraft 5-minute podcasts to capture micro-moments from broad audiencesReserve long-form podcasts for niche professional listeners willing to go deeperLead with YouTube for discovery to expose your brand to new peopleDouble down on newsletters and podcasts to build relationships with your core audienceStick to a strict niche on YouTube to rise above overly competitive topicsAvoid haphazard repurposing or you’ll confuse the platform algorithmsThink twice before investing time into YouTube ShortsWhether you’re looking to start your own podcast, grow a newsletter audience, boost YouTube views, or simply organize a content production process, this behind-the-scenes glimpse will give you plenty of takeaways to level up your creative output.Ready to tune in and pick up some new strategies? Search for Breaking Content in your favorite podcast player or visit www.breakingcontent.co to subscribe for future episodes.
Ep 1Why Content Marketing?
Unleashing the Power of Content Marketing with Matt Medeiros and Brian Casel.Breaking Content NewsletterMatt Medeiros on XBrian Casel on XAre you a content creator or an entrepreneur striving to make your mark through content marketing? Then you can't afford to miss the first episode of 'Breaking Content,' hosted by the dynamic duo of Matt Medeiros and Brian Casel. This insightful episode is not just another podcast; it's a treasure trove of strategies, personal experiences, and insider tips for anyone looking to thrive in the content marketing arena.Why You Should Listen:Expert Insights: Matt and Brian bring decades of experience in content creation and digital entrepreneurship. Their journey, filled with trials, triumphs, and transformations, offers invaluable lessons for both budding and established content marketers.Real-Life Applications: This episode isn't about theoretical knowledge. It's a deep dive into the practical aspects of content marketing. From discussing the nuances of audience building to exploring the creation of a media brand, the hosts share actionable insights that you can apply to your projects.Diverse Perspectives: The episode beautifully blends Matt's expertise in podcasting and content creation with Brian's experience in running a SaaS business and his journey towards establishing a new media brand. This combination provides a holistic view of content marketing from different angles.Key Takeaways:Content as a Product: Brian talks about treating each piece of content like a product – focusing on the audience, the value delivered, and the presentation. This approach can revolutionize how you create and distribute content.The Journey of a Content Creator: The episode delves into the evolution of a content creator, highlighting the shift from content as a side hustle to making it the main business. This transition offers a roadmap for creators looking to scale their efforts.The Importance of Creative Fulfillment: A recurring theme in the discussion is finding creative fulfillment in content creation. This is crucial for long-term success and personal satisfaction in the content marketing journey.Audience Building Strategies: The hosts emphasize the importance of audience building before monetization. They discuss strategies for growing an audience and the potential revenue streams that can be explored once a solid audience base is established.Founder Marketing Challenges: Why are founders often not great at marketing? The episode explores this intriguing question, offering insights into the personal and professional hurdles that founders face in content marketing.In Conclusion:'Breaking Content' Episode 1 is more than just a podcast; it's a masterclass in content marketing. Whether you're a content creator, an entrepreneur, or someone exploring the digital space, this episode offers a wealth of knowledge, inspiration, and practical tips to help you succeed in your content marketing endeavors.Don't miss out on this opportunity to learn from the best in the business. Tune in, get inspired, and transform your content marketing strategy today!