#415 Ultimate B2B Paid Media Strategy: Lessons from $100M+ Ad Spend
Breaking B2B - SaaS Marketing and B2B Marketing Podcast ยท Silvio Perez, Sam Dunning
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Show Notes
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โบ ย Silvio Perez (Founder @ AdConversion) joins Sam on Breaking B2B to share:
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๐ What makes a solid b2b paid media strategy
๐ Top b2b paid media mistakes
๐ Prioritising paid media channels
๐ Running experiments
๐ Choosing which channels/platforms to start
๐ How to measure success and scale
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๐ ย *Silvio Perez*
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๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐**:**
b2b marketing strategy,
b2b paid media strategies,
Top b2b paid media mistakes,
paid media channels,
Running marketing experiments,
channel / platform selection,
How to measure success and scale,