#378 B2B Marketing Metrics That Matter!
Breaking B2B - SaaS Marketing and B2B Marketing Podcast · Vikash Koushik, Sam Dunning
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Show Notes
► The importance of measurement in B2B marketing!
Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero
They cover:
👉 Key metrics to measure and why
👉 MQLs and SQLs broken down
👉 Using data over emotion
👉 Using your website to qualify leads
👉 What’s working well for RevenueHero to drive pipeline that closes
📌 Vikash Koushik
📢 LinkedIn
🔗 Web link
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The show is brought to you by...
RevenueHero — 3X your inbound conversions this quarter with the same traffic:
Factors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue:
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