
#178 Why B2B Marketing Should Be About Your Customer
๐ Kushal Saini Kakkar is interviewing Sam Dunning for the 'Wingman' podcast: 'On The Flip Side' Kushal Saini Kakkar is Director of Brand & Content at Wingman - Wingman records, transcribes and analyzes sales calls in real-time to give insights on whats working in the sales process, and nudges to improve calls. ๐ Listen to Kushal Saini Kakkar & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: ๐ The best channels for growth today - for all GTM teams? ๐ What should CEOs keep in mind to ensure best alignment between sales-marketing? ๐ In which areas should sales and marketing work closer together? ๐ What leads to friction between the two teams? ๐ Grab Sam's Latest Book: http://websiteleadgenbook.com/ ๐ WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
Breaking B2B - SaaS Marketing and B2B Marketing Podcast ยท Kushal Saini Kakkar, Sam Dunning
Audio is streamed directly from the publisher (chtbl.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.