
#135 Create Copy That Sells On LinkedIn - John Espirian
๐ Why should you bother with creating content on LinkedIn?! John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA. B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn ๐ Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: ๐ Who to target with your content ๐ Utilising Johnโs CHAIR framework to get results from your copy ๐ How and why to play the long game ๐ฝ๏ธ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs ๐ WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
Breaking B2B - SaaS Marketing and B2B Marketing Podcast ยท John Espirian
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