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J. Alexander Martin (FUBU)
Episode 111

J. Alexander Martin (FUBU)

Co-Founder of Hip Hop apparel company, FUBU, which stands for "For Us, By Us".

Breaking Atoms: The Hip Hop Podcast · Sumit Sharma and Chris Mitchell

March 16, 20211h 0m

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Show Notes

We're unlocking the fashion chamber of Hip Hop this week with J. Alexander Martin! The Co-Founder of FUBU talks about the start of the company, partnering with LL Cool J, why knowing the culture is more important than having data and valuing longevity.

 

Purchase J. Alexander Martin's book, "Building An Empire", at Amazon here.

 

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