Oriele Frank, Co-Founder of Elemis – Building a Sustainable Global Brand Worth $900 million
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Show Notes
Jeannette sits down with Oriele Frank, co-founder and chief product and sustainability officer of Elemis, a global beauty brand. Oriele shares her journey from growing up in Canada to becoming a Londoner and co-founding Elemis.
She also talks about the challenges she’s faced in her career, the importance of values and sustainability, and the evolution of Elemis as a brand, as well as the company's journey to achieve B Corporation status and their commitment to reducing their environmental impact.
KEY TAKEAWAYS
- Oriele is passionate about values-led business and sustainability, which is reflected in her role as Chief Product and Sustainability Officer at Elemis.
- Networking and collaboration have played a significant role in Oriele's career, allowing her to learn from others and share knowledge and experiences.
- Elemis' journey to achieve B Corporation status was a challenging but rewarding process, with the company now focused on reducing its range by 50% and embracing conscious consumerism.
- Oriele is proud of the iconic products Elemis has created, such as the cleansing balm and pro-collagen range, and believes in aging naturally and embracing beauty at any age.
BEST MOMENTS
"You need to let go sometimes and bring in somebody who's amazing at that as long as it's still communicating the right story."
"I genuinely feel that I just want to age as naturally as possible”
"What I did was decide that I couldn't do it on my own. In hindsight, a lot of people now, I find out, they bring in an agency and someone comes in and does it all for them. But no. We were going to do it ourselves!”
This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at [email protected] or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot
VALUABLE RESOURCES
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
ABOUT THE GUEST
Oriele Frank
As one of the ELEMIS co-founders, Oriele’s professional marketing background and love of science, nature, different cultures, sustainability, CSR and alternative therapies has led to the development of a brand that is always one step-ahead of the industry. Oriele has fast become an industry expert in brand, new product concept, design, packaging and visual merchandising. Always pushing the brand forward and never compromising, from its incredible formulations, award winning marketing, to its luxurious Mayfair flagship, House of ELEMIS. Oriele’s pure determination and commitment to push the boundaries of the ELEMIS brand to be totally unique and innovative has been a driving force for the success of ELEMIS.
Today, Oriele is on the Board of Directors at ELEMIS, working on elevating the sustainability and CSR vision for the brand globally and overseeing the next generation of innovative, results-driven skin, body and wellness products, researching cutting-edge technologies that will enable ELEMIS to continue to be the No1 premium British Skincare and Wellness Brand.
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
CONTACT THE HOST
Jeannette’s linktree - https://linktr.ee/JLinfoot
https://www.jeannettelinfootassociates.com/
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Podcast Description
Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.