
Laura Muse – Tapping into the power of social media and mindset to succeed with any property business
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Show Notes
In this episode, Jeannette speaks to Laura Muse who runs Squared Property with her husband James. She shares how she tapped into the power of social media to raise £4m to quickly grow their property portfolio. Including, tips anyone can use to do the same without becoming overwhelmed by it all.
They also cover more personal topics. Including, how Laura learned to improve her mindset, something that helped her to overcome depression and step outside of her comfort zone to achieve more. They also discuss how to work alongside a spouse without it ruining your relationship.
KEY TAKEAWAYS
- Life is not all about money, but having it provides you with more options.
- Running a property business enables you to set your own schedule and make money in your sleep.
- It's so easy to become consumed by a corporate role and work so many hours that you don't have time to stop and think.
- Laura´s 'aha' moment was when her husband asked her why she was working so hard for someone else.
- When working with a partner, know where each person´s skills lie, decide who will do what and stick to those roles.
- Mindset and self-love are vital, it makes a huge difference to who you are and what you can achieve.
- On social media be 100% authentic, stick to your values and be honest about what you have to offer.
- Social media used right, can be a great way to raise private finance.
- Create social proof by sharing what happens to your projects from beginning to end.
- There is no need to be on every social platform or do anything fancy - just do the things that work for you.
- Social media is just as effective, if not more effective than attending networking events.
BEST MOMENTS
‘I went on this mindset journey and I feel I am a different person. I'm so glad I did it.’
‘Social proof is king in property.’
‘The biggest thing with social media is getting out of your own way.’
VALUABLE RESOURCES
Brave, Bold, Brilliant podcast series
ABOUT THE GUEST
Laura Muse, Sheffield based Property Investor has taken Social Media by storm, Raising £4m of Investor Finance in the process. Her Company I Squared Property doubled its portfolio last year to 14 Properties as well as starting a lettings agency and built a successful deal packaging business.
Laura has recently started her next project funded by Investor Finance a New Build Project x3 detached affordable homes in Sheffield and continues to grow her business through the power of Social Media.
To say she has taken the Property game by the horns would be an understatement and she will be sharing how she has done this and how you can do it too.
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down to earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
CONTACT METHOD
https://www.jeannettelinfootassociates.com/
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international business to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.