Barbara Muckermann, President & CEO Silversea Cruises – A True Powerhouse Leading the World of Luxury Cruising
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Show Notes
Jeanette interviews Barbara Muckermann, the President and CEO of Silversea Cruises. Barbara shares her illustrious career journey, from her early exposure to different cultures and languages to her various roles in the travel and luxury industries.
She discusses the importance of sisterhood and supporting women in business, as well as the power of being true to oneself. Barbara also highlights the unique aspects of Silversea Cruises, including their focus on luxury experiences in remote destinations and their commitment to sustainability, sharing insights into the company's newest ship, Silver Nova, and the combination of Silversea's heritage with the resources and support of Royal Caribbean Group
KEY TAKEAWAYS
- The company places a strong emphasis on its crew, considering them to be its biggest asset. The crew's empathy and training are key in delivering exceptional service and anticipating guests' needs.
- Silversea's acquisition by Royal Caribbean Group has provided the brand with the necessary resources and support to grow and innovate while maintaining its distinct identity.
- Silversea's newest ship, Silver Nova, showcases the combination of Silversea's heritage and Royal Caribbean's engineering capabilities. It features an asymmetrical design, allowing for more glass and natural light, as well as an open pool deck that offers unobstructed views of the destination.
- The company is committed to sustainability and has built Silver Nova to be the most sustainable ship in its class, reducing greenhouse emissions by 40% compared to previous ships. The partnership with Royal Caribbean Group has enabled Silversea to invest in sustainable practices and technologies.
BEST MOMENTS
"Success is a very dangerous teacher, because the day we believe we got it all, that's when, first of all, I think we stop enjoying because part of working for me is also learning new things every day."
"I always consider my biggest strength the fact that I was born blonde with blue eyes, because many stupid men, they think you're stupid. And so they treat you like a blonde."
"The strength about an asymmetric ship is really the consumer benefits that come out of it. So the whole structure of the ship is inside, which allows the whole ship to be built in glass. So the first thing, which is difficult to explain on a podcast, but this is really the ship of light."
"So sometimes, as much as we were talking before about just open yourself to the universe and be out there, but also, don't be afraid of saying no if it doesn't feel right, because it's much harder to say no than yes."
This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at [email protected] or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot
VALUABLE RESOURCES
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
ABOUT THE GUEST
Barbara Muckermann is the President and Chief Executive Officer of Silversea Cruises, as well as a member of Royal Caribbean Group’s Executive Committee. Barbara joined Silversea in October 2001, returning as Chief Marketing Officer in 2016 following stints in strategic marketing positions with multiple luxury and cruise brands from 2005 – including Loro Piana, NCL, and MSC.
Since 2016, Barbara has been at the forefront of Silversea’s brand evolution, helping to establish the company as the world’s leading ultra-luxury and expedition cruise line.
A Doctor in Political Sciences and Economics, with a joint Executive MBA from the London Business School and Columbia University, Barbara is an accomplished professional in the luxury travel and hospitality industry, with more than 25 years of experience. She has been an innovator and leader in the cruise industry throughout this time, playing a pivotal role in the launch of such pioneering travel concepts as Silversea’s S.A.L.T. culinary programme and the cruise line’s Roman-inspired wellness programme, Otium, among others.
Barbara formerly held the position of Chairwoman of the Reputation Committee of CLIA, managing the association’s reputation during the critical time of the Costa Concordia incident.
A true expert in luxury and in marketing, Barbara has taught Branding and Strategy at numerous universities. The Italian national is the second woman to lead one of Royal Caribbean Group’s three wholly owned brands.
*according to CLIA’s State of the Cruise Industry 2022 report
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
CONTACT THE HOST
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https://www.jeannettelinfootassociates.com/
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Podcast Description
Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.