#Brandchat Podcast

Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google's Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads. Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs Council Maria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.twitter.com/mariaduroninstagram.com/mariaelenaduronlinkedin.com/in/mariaduron

Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google's Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads. Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs Council Maria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.

Get a better understanding of who is coming to your site so that you can decide what content to bring to them. Make better decisions as a small business using analytics. twitter.com/mariaduroninstagram.com/mariaelenaduronlinkedin.com/in/mariaduron

Learn the difference between Google Business Profile Owner and Primary Owner. How to have different locations under one business, change the name of your business and show the services you offer. twitter.com/mariaduroninstagram.com/mariaelenaduronlinkedin.com/in/mariaduron

If someone can’t find you they can’t do business with you! Get your Google Business Profile and show up on Google Maps and in local search results. This episode will show you how to verify your business on Google. twitter.com/mariaduroninstagram.com/mariaelenaduronlinkedin.com/in/mariaduron

Host Maria Elena Duran wants to dispel the fear of digital marketing and provide small business owners with practical tips and updates they can use to grow their businesses. The key is to build trust and credibility with your customers through marketing that addresses their needs and supports them throughout their customer journey. Maria breaks down the marketing funnel and emphasizes the importance of awareness, consideration, conversion, and loyalty. She also shares insights into reaching customers where they are, using Google tools like Google Trends and Google Analytics, and repurposing content across different platforms like Google and YouTube. Word of mouth and trade show marketing are also discussed as effective ways to build credibility with potential customers. In short, this episode is all about identifying your best customer, understanding their needs and search habits, and creating marketing that addresses those needs and builds loyalty.Introduction to digital marketing and its importance for small businessesCreating meaning for customers and building credibility and trustUnderstanding the customer journey and the marketing funnelAwareness: Meeting people where their eyeballs are, using the right words to search for your businessConsideration: Social proof, being the best at what you do, and giving opportunities to convertConversion: Turning leads into customers and building loyaltyReferral: Teaching customers to refer you effectivelyReaching customers: Making it easy to find answers to questions and being available when they shopUsing different search engines and tools like Google Trends and Google Ads keyword plannerIdentifying your best customer and targeting your messagingWord of mouth advertising and trade show marketing Social Links:twitter.com/mariaduroninstagram.com/mariaelenaduronlinkedin.com/in/mariaduron

Hosted by Maria Elena Duron, KLI Brand, this informative and engaging webinar is designed to help new and aspiring entrepreneurs understand the essential elements of customer-focused marketing and how to apply them to their own businesses. From defining your target audience and crafting a compelling value proposition to leveraging social media and other marketing channels, you'll learn everything you need to know to create an effective marketing plan that resonates with your customers and drives business growth.Customer-focused marketing for small businessesUnderstanding the customer journey and being experts in the customerReaching prospects and creating awarenessReferrals from satisfied customers are effectiveMarketing funnel depends on type of business and timingGoogle tools like Google Trends and Google Analytics are helpfulSocial Links:twitter.com/mariaduroninstagram.com/mariaelenaduronlinkedin.com/in/mariaduron