Philip Morris vs. Ben & Jerry’s: Are CSR & ESG Initiatives BS?
Brand2Brand: The Marketing Show · Brand2Brand.co
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Show Notes
Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica answer that question.
These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater transparency, brands face the challenge of staying authentic while shifting their practices.
For the episode research and reference materials, visit stirlingbrandworks.com/insights.