Season 1 · Episode 3
Patagonia vs. Urban Outfitters: Your Brand Integrity Matters
Brand2Brand: The Marketing Show · Brand2Brand.co
April 9, 202116m 12s
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Show Notes
On this episode of Brand2Brand, Thomas and Veronica take a deeper look at why having brand integrity isn't voluntary if you want your audience to trust you. Social media has brought transparency to the forefront. Patagonia and Urban Outfitters have had wildly different experiences with their audience as a result.
For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.