Liberty Mutual vs. Pepsi: Marketing In-House or Agency
Brand2Brand: The Marketing Show · Brand2Brand.co
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Show Notes
In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to finding the right strategic mix and proving there’s no “one size fits all” approach.
For the episode research and reference materials, visit stirlingbrandworks.com/insights.