Keurig Dr. Pepper vs. PepsiCo: Hiring Creative Talent (Should You Go In-House or Agency?)
Brand2Brand: The Marketing Show · Brand2Brand.co
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Show Notes
The in-house vs. agency debate is constantly shifting, but with AI now redefining the landscape, brands are rethinking what kind of creative teams they really need. While some, like PepsiCo, are building robust in-house studios, others like Keurig Dr. Pepper are shutting them down entirely. In this episode of Brand2Brand, we're breaking down the real story behind KDP and PepsiCo’s creative models and what they signal for marketers.
For the episode research and reference materials, visit stirlingbrandworks.com.