Season 4 · Episode 13
Happy Hour with Cliff Stevens: What B2B Can Learn from the Best of B2C
Brand2Brand: The Marketing Show · Brand2Brand.co
January 7, 202636m 58sbonusExplicit
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Just because it’s B2B doesn’t mean it has to be boring.
In this Brand2Brand Happy Hour, we sit down with Cliff Stevens of Sedgwick to hear how his bold, consumer-first approach to the traditional B2B category is the key to standing out in a sea of sameness.
🎧 For full episode resources and references, visit stirlingbrandworks.com.