GM vs. Frito-Lay: Brands Bring Their A-Game To The Big Game
Brand2Brand: The Marketing Show · Brand2Brand.co
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Show Notes
On this episode of Brand2Brand, Thomas and Veronica tackle America’s favorite unofficial holiday - Super Bowl Sunday - and the giant brands that spent millions to be part of the action. With over 100 million viewers tuned in for the big game, the goalposts were set high for those brands. Which ones scored big? Which ones fumbled? Our hosts will also share their thoughts about the halftime show and Gen Z’s shock at watching their parents twerk to Dr. Dre (...as if anyone’s ever too cool for old school).
For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.