Season 2 · Episode 17
Costco vs. Bed Bath & Beyond: What's in a Brand Name?
Brand2Brand: The Marketing Show · Brand2Brand.co
September 21, 202220m 6sExplicit
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Show Notes
In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality, and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private-labeling.
For the episode research and reference materials, visit blog.stirlingbrandworks.com.