ASU vs SNHU: Search and SEO in Higher Ed Enrollment Marketing
Brand2Brand: The Marketing Show · Brand2Brand.co
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Show Notes
Prospective students are choosing where to enroll long before they ever fill out a form.
In this episode of Brand2Brand, Tom and Veronica examine how Arizona State University (ASU) and Southern New Hampshire University (SNHU) approach enrollment marketing through search in very different ways. From digital advertising and dynamic search to inbound SEO strategies, we’re unpacking how meeting students at different parts of the decision-making process can have a major impact on their enrollment over time.
For full episode resources and reference materials, visit stirlingbrandworks.com.
Mentioned in this episode:
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