459 - If You're a Coach Scared of AI, Listen to This (2025)
Brand You Personal Branding · Mike Kim
April 1, 202512m 55s
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Show Notes
🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O
If you're a coach worried that AI is replacing human connection or will steal your clients, this is for you. There are two perspectives to what I'm sharing:
- From me to you, coach to coach: These are five reasons AI cannot replace you as a coach.
- From you to your clients: Use and adapt these points in your marketing to show why coaching can't be replaced by AI. This will help you position yourself stronger in your market—without giving away your agency and power in the minds of clients and prospects.
- 1:10 - Go deeper, not faster
- 2:55 - You hold space
- 4:54 - You teach clients how to think, not just what to do
- 6:57 - Lead with surprise and story
- 9:01 - Use AI to show up more fully