Brainfluence

Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul's two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, all in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. Listen in as we dive into how to create trust using science-backed insights, how immersive experiences factor into trust, and what companies can do to cultivate immersion and use it to their advantage. Paul also shares the precursors to creating a great experience and explains why Maslow's hierarchy of needs always wins—and what that means for creating stellar experiences. You can find show notes and more information by clicking here: https://bit.ly/3hZVfGa

Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She is a contributor at Fast Company and The Muse, and is best known for her project The Life Audit. An experienced manager, mentor, and researcher in the tech industry, she previously worked at Pinterest, LinkedIn, and Twitter. Ximena joins us today to discuss the long lost art of listening as a means of connecting with others, including how to differentiate between what people say and what they actually do, how to get away from surface listening, and how to know when to follow-up or let the conversation flow. Ximena also shares how silence is often used as a tool in user research, and how we can all use silence to our advantage when it comes to connection. You can find show notes and more information by clicking here: https://bit.ly/2S279Vo

Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360° as "One of the Top 10 Digital Transformation Influencers That Will Change Your World." He is the author of the WSJ best-selling book Winning Digital Customers: The Antidote to Irrelevance and is the founder of two companies that enable large brands to win in the digital world, FROM: The Digital Transformation Agency, and Innovation Loft. Listen in as Howard shares his take on how to thrive in the digital age and remain relevant to your customers by providing a seamless online experience, what one of the best predictors of successful financial performance of a company is, and what the number one indicator of a successful business is. If you're yearning to maximize your presence and drive transformation in today's digital world, this is an episode you can't afford to miss. You can find show notes and more information by clicking here: https://bit.ly/3o127V0

Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different languages. He is also the president and CEO of INFLUENCE AT WORK and a popular keynote speaker. Many listeners are familiar with Robert and his Principles of Persuasion, but the launch of his new and expanded book is worth revisiting his theories on the psychology behind persuasion. Listen in as we discuss how to use shortcuts for persuasion, why words can be a powerful force, and how to use one particular social technology to up your persuasion game. You can find show notes and more information by clicking here: https://bit.ly/3aSo5UO

Matt Tullman is co-founder and CEO of Merchant Mechanics, and a founding partner at Bellwether Citizen Response. With over 25 years of experience in the consumer insights industry, Matt continues to pioneer the development and application of behavioral, implicit, and neuroscience research techniques that help brands better understand the subconscious emotional drivers of motivation and decision-making. His research has been published in prominent business publications and academic journals, including the Journal of Advertising Research, Forbes, and The Wall Street Journal. In this episode, Matt discusses his latest article titled "How NOT To Fight Vaccine Hesitancy: Lessons from Brain Science (and Nancy Reagan)" and shares why the key to combating vaccine hesitancy is to appeal to the emotional side of vaccine objections. He also discusses why all the science in the world will not be enough to combat vaccine hesitancy, and what the focus should be on instead. You can find show notes and more information by clicking here: https://bit.ly/3vBGxcn

Colin Bryar joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of the senior leadership team as the company grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. He served as Vice President at Amazon, and spent two of his years as Chief of Staff to Jeff Bezos, a.k.a. "Jeff's shadow." During this time, he spent each day attending meetings, traveling, and discussing business and life with Jeff. In this episode, Colin describes what it was really like working alongside Jeff Bezos, as well as what Jeff's superpowers are when it comes to business. Listen in to learn how Amazon developed single-thread leadership within the organization, why the company moved away from using PowerPoint as a means of persuasion and analysis (and what they use instead), and what Jeff Bezos considers one of the best things that Amazon has ever done. You can find show notes and more information by clicking here: https://bit.ly/3sFpeVI

Judy Samuelson is Founder and Executive Director of the Aspen Institute Business and Society Program and a Vice President at the Aspen Institute. Signature programs under Judy's leadership include a ten-year campaign to disrupt Milton Friedman's narrative about corporate purpose, a multi-year dialogue to produce the Aspen Principles of Long-Term Value Creation, and a partnership with Korn Ferry to rethink executive pay. She also writes regularly for Quartz at Work, is a Bellagio Fellow, and serves as a Director of Financial Health Network. This episode is a little different than usual, but I know that the message will resonate with any business person who is trying to achieve long-term success. Listen in as Judy shares the new rules for long-term business success, including the shift to view employees as your best asset instead of a cost of operations, the questions to ask when looking at automation in the value-creation process, and how to find the balance between value creation and ongoing organizational sustainability. You can find show notes and more information by clicking here: https://bit.ly/3t9cbgk

Mark Schaefer is a globally-recognized keynote speaker, educator, and business consultant. The bestselling author of nine path-finding books, including the first book ever written on influence marketing, Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. In this episode, Mark explains how to create momentum when you don't have millions of dollars to spend, why some people get to the next level and some people don't, and the research behind how people create momentum in all areas of life. Listen in to learn why there has never been a more fascinating time to be in marketing, as well as how we can be heard amongst all the noise. You can find show notes and more information by clicking here: https://bit.ly/3wmjYcJ

Danny Iny is the founder and CEO of Mirasee, a leading voice in the world of online courses, and a bestselling author. He has been featured in the Harvard Business Review and Entrepreneur, and contributes regularly to publications including Inc., Forbes, and Business Insider. He has also spoken at institutions like Yale University and organizations like Google, and his work on strategy training won special recognition from Fast Company as a "World Changing Idea." In this episode, Danny takes us through how the pandemic has accelerated the adoption of online courses by the public, as well as where the opportunities lie now that it seems everyone has an online course to sell. He'll also share the key ingredients for a really effective course, how you can create a more immersive course experience for your students, and how to optimize your marketing tactics for your potential customers. You can find show notes and more information by clicking here: https://bit.ly/2PdlUmZ

Jason Falls leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence) at Cornett, a full-service advertising agency based in Lexington, KY. His work has touched major brands and has been recognized with national and regional awards, including a 2020 Shorty Award for his influencer marketing work. He has worked with iconic brands like Buffalo Trace, Weller, Jim Beam and Maker's Mark bourbons, GE Appliances, AT&T, General Motors, and more. In this episode, Jason shares key insights from his new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Listen in as he explains why we need to get out of the silo of thinking about influencers as frivolous and instead look at them for what they really are: brilliant content creators who have created genuine connections with—and influence over—their audiences. You'll learn where the real power of influence marketing is, what you need to have in place before diving into this type of marketing, and how you can optimize your outreach efforts to influencers. You can find show notes and more information by clicking here: https://bit.ly/3tNOLgq

Jim Ewel is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Today, his blog is one of the most trusted sources on the topic, and he runs an Agile marketing consultancy, where he has helped over 65 organizations adopt this future-proof approach to marketing. In this episode, Jim shares insights from his new book, The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results, and explains why it's time that organizations make the shift to Agile marketing if they haven't already. Listen in to learn how to get all departments on board with Agile marketing's principles and practices, as well as how Agile marketing can not only save time and money, but also catapult virtually any marketing organization into next-level business results. You can find show notes and more information by clicking here: https://bit.ly/3qR93Uc

Stephen Denny and his co-author Paul Leinberger are principals in the boutique consultancy Denny + Leinberger Strategy, which focuses on spotting trends that drive business performance and gives clients the tools and insights to act on them so they can achieve real-world financial results. Both Denny and Leinberger have worked with Fortune 500 brands and global multinationals across a variety of industries, including Microsoft, General Mills, Nestle, and Disney. Stephen joins me today to discuss the intersection of culture and technology, shedding light on the interesting impacts technology has had on our culture. Listen in as he shares his insights into how brands can build trust with their customers through harnessing the power of two-way and instant communication. You can find show notes and more information by clicking here: https://bit.ly/3qljnUq

Jeff Gothelf's work centers around transformation, both in the digital and professional development sense. Jeff works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management, and human-centered design. He is the co-author of the award-winning book Lean UX and Sense & Respond, and his newest solo effort is Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You. In this episode, we talk about the importance of continuous learning, the difference between employability security and employment security, and how to cultivate the former to always be able to land on your feet. Jeff also shares his perspective on why persistence is everything—especially when it comes to showing up and getting your message out there—and how sharing your expertise is the best way to land new opportunities. You can find show notes and more information by clicking here: https://bit.ly/3aZ0hzb

Wayne Turmel is co-founder of the Remote Leadership Institute and co-author of The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere. He has spent the last two decades obsessed with how people communicate at work, and his work has helped organizations on four continents develop the communication skills needed to lead people, projects, and teams—and to make the adjustment to remote working and virtual teams. Listen in as Wayne shares his perspective on how the pandemic has shifted the conversation around webcams and virtual meetings, and has even caused the creation of a new verb – "Zoom" – in only a few short months. You'll learn the key ingredients needed to cultivate engagement in remote teams and how we can all be more visible in our organizations without being self-serving or unlikeable in the process. You can find show notes and more information by clicking here: https://bit.ly/3pyvrBd

Annie Duke is an author, speaker, and consultant in the decision-making space. She was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, and—when she was close to completing her Ph.D.—put that on hold to become a poker professional. Annie won more than $4 million dollars in tournaments before retiring from poker almost ten years ago. Now the co-founder of The Alliance for Decision Education, Annie joins the show for a second time to share insights from her new book, How to Decide: Simple Tools for Making Better Choices. Listen in as she explains why the decision-making process does not have to be fraught with anxiety and self-doubt, but rather that it's a skill we can all learn. You'll discover why we often get stuck in decision-making, as well as how we can overcome the second-guessing and analysis paralysis that often plagues the process so we can make better choices with more ease and confidence. You can find show notes and more information by clicking here: https://bit.ly/2Oz16Wz

Raja Rajamannar is one of the world's top marketers, and he's in a better position to spot trends and anticipate change than just about anyone else. Chief Marketing & Communications Officer for Mastercard, as well as president of the company's healthcare business, Raja is also president of the World Federation of Advertisers. He has been named one of the industry's most tech-savvy CMOs by Adweek, one of the World's Five Most Influential CMOs by Forbes, one of the World's Ten Most Innovative CMOs by Business Insider, and Global Marketer of the Year by the World Federation of Advertisers. In this episode, Raja shares why there is a crisis of confidence among organizations when it comes to their marketing departments, but also why the future of marketing is bright if new technologies and innovations can be adopted and implemented with the least amount of friction possible. Listen in to learn why the future of marketing is in all of the senses—including how sonic branding is becoming even more relevant with the mass adoption of smart speakers by consumers—and the key things to consider when branding for sound. You can find show notes and more information by clicking here: https://bit.ly/3oMzr0E

Kevin Oakes is the is CEO and co-founder of i4cp, the Institute for Corporate Productivity, a top research firm that discovers the people practices of high-performance organizations. Previously, Kevin was CEO of the first company created by Microsoft co-founder Paul Allen, as well as President of SumTotal Systems, one of the world's largest providers of talent and learning solutions. He joins the show today to share insights from his new book, Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company. Listen in as Kevin discusses the relevant and meaningful differences between best practices and "next practices," why structural changes in an organization are critical for creating a great culture, and the major shift that Microsoft undertook that was key to its growth. You'll hear seasoned advice for entrepreneurs who want to create a great organizational culture and the current trend that Kevin hopes will continue long after the pandemic ends. You can find show notes and more information by clicking here: https://bit.ly/39tY0v4

Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University's Stern School of Business, as well as an affiliated professor of social psychology in NYU's psychology department. In 2020, he was voted Professor of the Year by the student body and faculty at NYU's Stern School of Business. Also the New York Times bestselling author of two books, Adam has shared his ideas with thousands of people across dozens of audiences, including through his TED Talk, the Joe Rogan podcast, the World Economic Forum, and at dozens of companies and non-profits, including Google, Microsoft, and Amazon. In this episode, we're exploring the sweet spot between marketing and psychology to uncover why people make decisions and reach the judgments that ultimately shape their lives. Listen in as Adam shares how cognitive fluency can help or hinder persuasion, how the pandemic has forced a cultural shift over how we view screen time, and why word choice is an important consideration in brand names and marketing copy. You can find show notes and more information by clicking here: https://bit.ly/3olqX0m

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world's leading brand and culture transformation group. He has been named one of the "World's 100 Most Influential People" by Time magazine, and for three years running, Thinkers50 has selected Martin to be among the world's top 50 business thinkers. He is also a high-profile speaker and author of seven New York Times best-selling books. In this episode, Martin explains why empathy levels are at an all-time low (thanks in part to Twitter character limits and even botox), as well as how common sense is disappearing along with it. Listen in to learn how we are increasingly falling victim to technology instead of using common sense and how the pandemic has changed the way we think about—and do—business. You can find show notes and more information by clicking here: https://bit.ly/3ilyACH

Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone. He is CEO and Founder of leading loyalty consulting agency Loyalty & Reward Co, which serves clients such as McDonald's, Klarna, NPD Group, Schneider Electric, and P&G. As a member of several hundred loyalty programs himself—and an obsessive researcher of loyalty psychology and loyalty history—Phil understands the essential dynamics of what makes a successful loyalty program. Listen in as he discusses the benefits, challenges, and psychology behind loyalty programs, including how emotions come into play and the behavioral theories that are particularly powerful for successful programs. You'll learn why the concept of "surprise and delight" is a cornerstone and a challenge of many programs, as well as how the pandemic has not only affected loyalty programs and their offerings, but also exposed the vulnerabilities within many companies and sectors. You can find show notes and more information by clicking here: https://bit.ly/2JWGqpn

Lots of people make resolutions to start the year, but most such resolutions are abandoned quickly. Roger Dooley explains how to use the principles of behavior design and the Fogg Behavior Model to accomplish positive change and achieve major goals at the start of a year or at any other time. He'll give you actionable tips and real-life examples of how to apply these principles to your life and ensure that you're not one of the 80% of people who ditch their resolutions in the first month of the year. Listen in to learn why specificity is important, resources you can use to achieve your goals, and how to use friction to your advantage. You can find show notes and more information by clicking here: https://bit.ly/3b7q20A

David Burkus is the bestselling author of four award-winning books about business and leadership. His ideas have been featured in the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and many other media outlets, and his TED Talk has over 2 million views. He's worked with brands like Google, Stryker, Fidelity, Viacom, and even the US Naval Academy. In this episode, David shares insights from his new book, Leading from Anywhere: The Essential Guide to Managing Remote Teams. Listen in to learn why the work-from-anywhere culture is here to stay, as well as how organizations can shift to embrace the change and build a cohesive team that relies less on Zoom happy hours and more on autonomy and trust. David also gives his best advice for building team cohesion when your entire team works remotely and discusses why the cost of replacing a bad employee is so high (though it's probably not the reason you think it is!). You can find show notes and more information by clicking here: https://bit.ly/3nQhA9m

*Original air date: Aug 3, 2017.* When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant, from his newest book, Perennial Seller: The Art of Marketing Work that Lasts. Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial. You can find show notes and more information by clicking here: http://bit.ly/2uQftcD

*Original air date: Feb 21, 2019.* Albert-László Barabási is a network scientist whose work has led to many breakthroughs, including the discovery of scale-free networks in 1999. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, he has done extensive research on success over the years, and continues to be one of the most cited scientists today. Listen in as he shares insights from his latest book, The Formula: The Universal Laws of Success, including how to gain traction and visibility and the common misconception about creativity in youth. You'll learn the scientific measures of success, as well as what his research has shown about the key factors that help to create it. You can find show notes and more information by clicking here: http://bit.ly/2tlt2ze

Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He has received multiple speaking, publishing, and research awards during his career, and he holds an MBA from BGSU, an MA, and a Ph.D. in Media Psychology from Fielding Graduate University. In this episode, he shares insights from his latest book, The Serenity Code, including the relationship between stress and anxiety and how to respond to stress in a healthy way. Listen in as Christophe shares how to take back control of our nervous system, as well as the importance of self-love—but not in a narcissistic way. You will learn why young people are suffering most during the pandemic, the benefit of connecting with nature, and how owning a pet can calm you down. You can find show notes and more information by clicking here: https://bit.ly/3lHxn8y

Joseph Michelli, Ph.D., is a certified customer experience and speaking professional. He is also Global Guru's #1 US-based customer service expert and the author of ten business books about companies like Airbnb, Starbucks, Zappos, Mercedes-Benz, and The Ritz-Carlton Hotel Company. In addition to being a Wall Street Journal and New York Times #1 bestselling author, Joseph helps leaders and frontline team members drive customer loyalty and referrals Listen in as Joseph discusses something extremely timely as we collectively go through a global pandemic: how to best lead a company during the midst of massive upheaval and uncertainty. He'll share why now it's more important than ever to be employee-obsessed, how the work-from-home movement has shifted over the course of the pandemic, and why taking care of yourself should also be a top priority. You can find show notes and more information by clicking here: https://bit.ly/2HRTdZ8

Bas Wouters is an expert in persuasion. As an online lead generator, he caused serious disruption in the kitchen industry, generated millions in sales as a result, and is the only person in the world who can call himself a Cialdini and BJ Fogg Certified Trainer. Joris Groen is a psychologist and user experience designer who specializes in online persuasion. He has improved the results of hundreds of websites, online shops, apps, and online campaigns for notable companies like KLM, Mercedes-Benz, and bol.com. Both experts join me today to discuss how to turn visitors into buyers in the online space by applying behavioral psychology techniques—including one common technique from the 1970s that is making a revival now in the digital landscape. They'll also share some of their insights into how to reduce or eliminate buyer's remorse, increase authority or social proof, and how some unique applications of the Cialdini method are working well in the digital world. You can find show notes and more information by clicking here: https://bit.ly/36WEpB0

Matthew Pollard is a sales expert and the founder of Rapid Growth Coach. He's a speaker, blogger, and podcaster, as well as the author of The Introvert's Edge and his newest book, The Introvert's Edge to Networking. Today Matthew joins the show to share his tips on becoming better at networking, whether it's in person or virtually. Listen in as he explains the importance of niching down and branding yourself accordingly so that you stick out from the crowd. You will learn how to properly do cold outreach, the benefit of sending a voice memo over a generic message, and more. You can find show notes and more information by clicking here: https://bit.ly/38U1PtF

Gad Saad, Ph.D., is one of the best-known intellectuals fighting what he calls the tyranny of political correctness, often writing and speaking about idea pathogens that are destroying logic, science, reason, and common sense. A pioneer in the application of evolutionary psychology to consumer behavior, he joins the show today to share his knowledge on the topic, diving deep into why this is so important in today's world. Listen in as Gad shares insights from his book, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, and explains the concept of comparative psychology. You will learn the main issues with social sciences, how to apply an evolutionary lens to understand our cognitive vices, and the importance of studying marketing—even if you are knowledgeable about the subject at hand. You can find show notes and more information by clicking here: https://bit.ly/368yE2Y

Tim Kachuriak is a nonprofit thought leader, author, co-author, lead researcher, and speaker, as well as the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that helps charities, nonprofits, and NGOs grow their resource capacity. His work has led him to ask one very important question: Why do people give? In this episode, Tim will be sharing what he's learned through his research about how various organizations solicit donations, what works best (and what doesn't work) for fundraising, and the motivations behind why people undertake such an irrational action of giving their hard-earned money away to something intangible. Listen in to learn the deeper motivation behind why people are inspired to donate and Tim's best tips for increasing donations for nonprofits and smaller e-commerce companies alike. You can find show notes and more information by clicking here: https://bit.ly/3elkizR

*Original air date: Jan 3, 2019.* Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been viewed over 150,000 times. In this episode, Brian shares examples of how Cialdini's Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived authority, and more. You can find show notes and more information by clicking here: http://bit.ly/2EU468R

Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian city of Toowoomba. With a keen interest in the power of the customer and employee experience, he tested and implemented strategies for improving experiences in a variety of sectors. During his time in the telecommunications industry, he improved the customer experience in a number of verticals by over 100 percent, saved tens of millions of dollars in a matter of months in retail and media, and created tens of millions in revenue improvement through his initiatives. In this episode, Jason shares his thoughts on the fusion of the customer and employee experience, what metrics you should really be looking at to determine the experience your customers are having, and his single best piece of advice for improving that experience. He will also give his insider perspective on where he sees the automobile industry evolving, including whether the dealership model will become a thing of the past. You can find show notes and more information by clicking here: https://bit.ly/3lNUyOU

Erich Joachimsthaler is an award-winning author, co-author, speaker, visiting professor at many of the world's leading schools, and Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms. He is also a branding expert, and his latest book, THE INTERACTION FIELD: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, shines a light on a new way of looking at a successful business model for the future. Listen in as Erich explains the differences and similarities between interaction fields, ecosystems, and platforms, as well as why interaction fields are the business model of the future—with a focus on collaboration over competition. He will also share the missed opportunity that Burberry had to overcome many friction challenges and how Tesla is a true example of an interaction field in how it solves problems simultaneously for consumers, industry, and society. You can find show notes and more information by clicking here: https://bit.ly/2GOhUoF

Ashley Whillans is a professor at Harvard Business School and a leading scholar in the time and happiness research field. Twice, she's been named a Rising Star of Behavioral Science by the Behavioral Science & Policy Association, and in 2016 she cofounded a "nudge unit"—namely, the Department of Behavioral Science in the Policy, Innovation, and Engagement division of the British Columbia Public Service Agency. Ashley is also the author of the new book, TIME SMART: How to Reclaim Your Time and Live a Happier Life. She joins the show today to discuss how she is helping people to live happier and healthier lives using insights from behavioral science. Listen in to learn how making small decisions in our daily lives can bring us more joy, as well as how time poverty affects our happiness—despite the fact that we theoretically have more leisure time than we've ever had. You'll also discover how the technology paradox has actually taken time away from us and what we can do to better protect our time with so much of our lives going virtual. You can find show notes and more information by clicking here: https://bit.ly/3iBqZ14

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act. Listen in as he shares the importance of understanding the brain if you are in marketing in order to understand what makes people want to purchase a product. You will learn about the evolution of our brains, the changes in human behavior that Tim has observed since the beginning of the pandemic, and more. You can find show notes and more information by clicking here: https://bit.ly/34bevbB

Duane Varan, Ph.D., is the CEO of MediaScience, a leading provider of lab-based audience/marketing research with labs in Austin, Chicago, and New York. Known as the champion of transparency and validation of neuromarketing methods, Duane is the author of over 50 peer-reviewed papers. Today he joins the show to discuss how his neuromarketing firm is coping through the pandemic. Listen in as Duane explains how they are making lab-based research safer by creating in-home tools for subjects to use remotely. You will learn what a neurocube is (including how it is used), interesting takeaways from political neuromarketing during the 2016 election, and more. You can find show notes and more information by clicking here: https://bit.ly/2FVA9rv

Nir Bashan is an author and creativity expert who has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart. Nir has won a Clio award, and has even been nominated for an Emmy. Through working with the rich and famous, he has come to discover something that may shock you: creative superstars are really no different from you or me! Listen in as Nir shares how he has taught thousands of leaders and individuals around the globe to harness the power of creativity to improve profitability, increase sales, boost customer service, and ultimately create more meaning in their work. You'll learn why creativity is not the revolutionary new product that you may think it is, as well as the number one enemy of creativity—and how to avoid it. You can find show notes and more information by clicking here: https://bit.ly/2Rl4ulP

Michael Port is an author, speaker, small business marketing consultant, and public speaking teacher. Best known for his writing, public speaking, and regular contributions to Entrepreneur magazine, Michael is also the founder of the Book Yourself Solid School of Coach Training and the school of Heroic Public Speaking, along with his wife and business partner, Amy Port. He joins the show today to discuss how his business has adapted to the changes caused by the pandemic, as well as how to overcome the limitations of virtual presentations. Listen in to learn what it takes to engage audiences intellectually and emotionally—whether in-person or virtually—and why quality over quantity is especially important in the digital era. You can find show notes and more information by clicking here: https://bit.ly/322Zl84

Trey Gowdy is a former state and federal prosecutor, four-term member of the U.S. Congress, and the author of Doesn't Hurt To Ask: Using The Power of Questions To Communicate, Connect, and Persuade. Drawing on his experience in both the courtroom and Congress, he comes at the topic of persuasion from a rather different angle than most experts. If you're keen to use the power of persuasion to succeed, this is definitely an episode you won't want to miss. Listen in to find out the role of a prosecutor in the United States (it probably isn't what you think!), why Trey has never asked a jury to convict in his opening statements, and why you should be persuadable to be effectively persuasive. You'll learn what Trey thinks of the Kamala Harris nomination for vice president and whether he sees hope for the future as we head into the end of 2020. You can find show notes and more information by clicking here: https://bit.ly/32HfvDh

Vanessa Van Edwards is the founder of Science of People, where she teaches entrepreneurs, businesses, and trillion-dollar companies how to grow their businesses using science-based people skills. She is also the author of the bestselling book, Captivate: The Science of Succeeding with People. In this episode, Vanessa explains how to assume familiarity when meeting new people—whether in person or online—to make an immediate connection with them. Listen in to learn how to start a conversation without making the other person feel awkward and how to make a positive, long-lasting first impression. You can find show notes and more information by clicking here: https://bit.ly/3aNIOaQ

You are probably asking for more favors than you realize. Think about it: How often are you reaching out to schedule a meeting, get an order, or get another person to do something that will ultimately benefit you? Even the emails you send and phone calls you make likely have a favor request embedded in them. So in this all-new solo episode, I'm offering nine ways to boost your success rate when asking for favors—all based on science! Listen in to learn the importance of reciprocation, why it is beneficial to identify common interests with the person you are asking a favor from, and more. You can find show notes and more information by clicking here: https://bit.ly/30YbcE6

Dr. Nick Morgan is one of America's top communication speakers, theorists, and coaches. He has been commissioned by Fortune 50 companies to write for CEOs and presidents alike. Nick's latest book, Can You Hear Me?, is a guide to communicating effectively in a virtual world, via email, Zoom, webinars, and any other medium that makes emotions and meaning harder to convey. In this episode, Nick shares the biggest mistakes he is seeing companies make during their virtual communications, as well as how to portray your friendliness through the written word—without facial expressions. Listen in to learn how to keep energy up and employees/colleagues engaged, how to make a video call visually pleasing, and more. You can find show notes and more information by clicking here: https://bit.ly/2F0HB4r

*Original air date: May 11, 2017.* In this rare solo episode of the podcast, I'm running through the top 10 science-based headshot hacks you should use. Whether you are choosing a headshot for professional bio pages, your own website, or social media, these tips will help. Scientists have thoroughly analyzed the specific headshot and profile photo factors that will help you project intelligence, trustworthiness, and friendliness. You only get one chance at a first impression, make it count! You can find show notes and more information by clicking here: http://bit.ly/2pwPUIu

Larry Siegel is the Gary P. Brinson Director of Research at the CFA Institute Research Foundation and an independent consultant, writer, and speaker. He has written, co-authored, or edited a large number of journal articles, magazine articles, and CFA Institute Research Foundation monographs, and his book, Fewer, Richer, Greener: Prospects for Humanity in an Age of Abundance, reached #1 in Economics and #1 in History on Amazon shortly after its release. In this episode, Larry shares his take on abundance from a fact-based perspective and debunks some common notions about the direction in which the world is headed. Listen in to hear why he says we have every reason to be optimistic about the future—despite the doomsday stories that so often make up the news cycles—and why the coronavirus pandemic has exposed society's fault lines the way it has. If you're in need of a bit of optimism in your life, this is an episode you don't want to miss! You can find show notes and more information by clicking here: https://bit.ly/3hHMZYg

Peter Ramsey is the founder of Built for Mars, a UX consultancy with the simple goal of helping people build better product experiences. He is known for publishing detailed teardowns of the user experience for known brands such as Disney+, MailChimp, and many more. His latest project was a detailed evaluation of common processes at a dozen traditional and challenger banks and fintech firms. An entrepreneur and expert in user experience, Peter joins the show today to discuss the metrics that can be measured to evaluate your company's user experience, as well as the steps that can be taken to improve these results. Listen in to learn the benefits of using a site search on your website, why companies rely too much on data, and more. You can find show notes and more information by clicking here: https://bit.ly/2Ww7zTm

*Original air date: October 13, 2018.* James Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, and The Next Web. An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Listen in to learn what it takes to form positive habits, how making small changes adds up over time, and how to set yourself up for success. You can find show notes and more information by clicking here: http://bit.ly/2NFB5Pg

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand. Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline. You can find show notes and more information by clicking here: https://bit.ly/2O0REHP

Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing. In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage "if you build it, they will come" is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth. You can find show notes and more information by clicking here: https://bit.ly/2COEKKL

Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands. Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand. You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ

Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University. April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations. Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business. You can find show notes and more information by clicking here: https://bit.ly/3heaQPE