Snack Boys, Snack Daddies & The Erewhon Market Persona | Andrea Hernández, Snaxshot
Boys Club · Deana Burke
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Show Notes
Food and beverage commentator and trend forecaster Andrea Hernández came on the show to talk about her platform and community, Snaxshot.
They talk about how Andrea has taken coverage of a relatively boring industry and made it exciting, fun and subversive. They cover the cool kid food and beverage movement, the paradox of choice and building brand universes. They unpack Cozy Brands, Creator Packaged Goods and Third Space Grocers.
They talk about how Andrea's past working in marketing agencies was her villan origin story, and shaped the creation of Snaxshot.
Deana and Natasha close out the episode with a Goop burn in draft tweets.
All in a great podcast for folks thinking about branding, marketing and CPG.
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Show notes:
- Snaxshot Twitter, Instagram, Substack
- Library of Babel by Jorge Luis Borges (1941)